SEO is The Best Business Promotion

Amber Curtis - March 26, 2020

If you’ve been anywhere near the digital marketing world in the last 5 years, you’ve probably heard of something called SEO, or search engine optimization. Just because you’ve heard it doesn’t mean you understand it though, right? The idea of SEO can be difficult to understand at first. One of the reasons for this is because it’s a fairly new idea, that’s only been around since the late 1990s. 

SEO can be very beneficial to your business, but it would help to understand it first. Whether you’ve heard of it or not, read about SEO below. Hopefully, by the end, you’ll have a better understanding of the service, and your business needs it. 

What is it?

Search engine optimization, or SEO, is anything that naturally increases a website’s ranking on search engine results pages, excluding those that are paid for. Every business’ goal is to increase traffic to their website, a large part of that success they desire has to do with noted search engine results. SEO is the process a business uses to improve its search engine results, organically or without the influence. There are three major aspects to successful SEO: quality, quantity, and organic. 

Quality refers to the quality of the clicks or views a website gets from search engine searches, such as Google or Bing. These searches need to clearly state the product(s) or service(s) your company offers. Quantity is the number of clicks or views that a website receives, and once you make sure you have quality views on your page, the more views the better. Finally, organic identifies the most important aspect of SEO. Both paid and unpaid, organic website placements have approximately the same success rate on search engine pages. Viewers usually click on those that are unpaid, because they seem more trustworthy compared to those that are paid. 

How does it work?

SEO involves a lot of trial and error, you have to test which combination of factors will work best for your website. The most important factors to experiment with are links, content, mobile-friendliness, and website design. For your business, you’ll want to use a combination of each of these aspects. 

  • Links refer to other websites that have a link to your website. It could be within a blog post or sponsored page. The more websites that have links to your site and the better quality those websites, the better it is for your company site. 
  • Content is the bulk of your website, it’s the words that are on your site. The way pages are worded on your site reflects directly back on your company. Your content should be worded well and accurately display the mission of the company. You’ll also want to use calculated vocabulary in order to attract the desired audience.
  • Mobile-friendliness is self-explanatory but can be difficult to accomplish. Most people will be looking at your company website from a mobile device. The coding for a desktop site is different from a mobile site. This means you’ll need to work with your tech team to create a mobile-friendly website. 
  • Design may seem trivial, but people will trust a website that looks clean and professional. People are more likely to recommend a website that looks professional, over one that doesn’t.

If it works correctly, your business’ web pages will come up as one of the first results, under the paid, sponsored results.

How Can It Help Your Company?

The following are all possible benefits of using SEO for your company website. Please note that these are just some of the many ways SEO can and will help your business. 

  • Better Cost Management
  • Builds Brand Credibility & Awareness
  • Can Increase Social Media Traffic
  • Gives a Leg Up on The Competition
  • Increases Quality Traffic, Sales, Leads
  • Provides Constant Promotion
  • Measurable & Flexible

Coronavirus update from AMW Group

AMW - March 19, 2020

We wanted to update you on how we are handling COVID-19. Our company is set up for remote work, and our staff and services will be completely uninterrupted throughout this time. Instead of in-person client meetings, we will schedule phone conferences as needed.

Industry-wise we see surges in traffic on streaming platforms and online outlets; this is a direct result of people spending more time online while being home.

So rest assured that we will continue to be able to offer you the same quality of service. It’s is a difficult time for everyone, but our recommendation is to keep moving forward.

If you have any questions, our support team is readily available to assist. We are wishing the best for you, your family and friends!

Sincerely,
Team AMW

PR Can Give Your Music Career a Leg Up

Amber Curtis - March 19, 2020

There is a lot that goes into creating your own music, building up a following, trying to make it in the music industry. It can be discouraging if you don’t know what to do, or have someone helping you. Even if you’re capable of promoting yourself on your own, it’ll take time away from doing what you love most: making music. It doesn’t hurt to get some help in your career, in fact, very few have made it without any help from someone. 

Hiring a PR, or public relations, professional can greatly change the course of your career. Reaching out to these professionals can only help you. Talking to professionals and asking them questions will get your name out into the industry and it never hurts to have friends in high places. Here are some things to know before choosing a PR professional:

Campaigns

The general goal of a public relations campaign, in regards to music promotion, is to increase awareness of an artist. The main goal, however, is to announce a certain focus on an artist’s career. A PR campaign consists primarily of the promotion of one thing at a time (i.e. a single, EP, album release, show). Whatever it is you want to promote a PR firm can create content to distribute to top contacts in the industry. Knowing contacts can be critical when it comes to promoting your brand, so it helps to have a PR firm that knows who to contact. 

National Exposure

Since most public relations professionals have a network of contacts in almost every industry. This allows them to help you connect nationally, and if you’re lucky internationally. If a PR firm’s contacts and networks are only regional or focused on the area you’re already in then it may be smart to save your money. Your goal as an artist is to reach as many people as possible. Only PR firms with a larger and broader network can help you get that national, and sometimes even international, coverage you seek. 

Networking 

Business networking is the practice of creating and maintaining mutually beneficial relationships within your respective industry. The purpose of networking is to communicate your brand and meet others in the business that can help boost your music and your career. Other benefits to networking, and meeting lifelong business friends include:

  • creating and advancing investments in lifelong business friendships
  • becoming more noticeable in the music/entertainment industry
  • gaining new opportunities that wouldn’t otherwise be available
  • receiving advice and possibly new perspectives from industry veterans

Expertise

It’s a PR professional’s job to stay up to date with everything in the industry, they’re constantly in that world so you don’t have to be. They know how to word your content in such a way that grabs any audience. They know the ins and outs of the industry. They know who to talk to, how to get them interested in your music. In a sense, a PR professional knows all. Hiring PR professionals is the best way to ensure that your business’ image will be in good hands so that you can focus on running your company. They do what they do best so that you can do what you do best.

How To Promote Your Music On TikTok

Laurel Daggers - February 28, 2020

TikTok calls itself the “destination for short-form mobile videos”. 500 million people use Tik Tok every month and 66% of them are under 30. Many of it’s most famous users are under 20. If that’s the demographic for your music, you need to be on TikTok. The platform is not only great for finding and engaging with your audience but monetizing your music and earning revenue when other people use your music. 

There are many artists that have even seen an uptick in their numbers on their Spotify and YouTube accounts as well. So what is the best way to promote yourself on this platform? It’s obviously important to put your best foot forward when you’re trying to set yourself apart in a crowd of 500 million. Keep reading to find some tips and tricks to get your music the attention it deserves. 

Take Notes

Study the platform and take note of what successful influencers are doing whose brand is similar to yours. Take a look at how many times per week they’re posting and what type of content they’re putting out. It’s a quick and easy way to learn more about your market and decide what type of content you want to start creating. 

Look For Ways To Engage

The best way to engage with your followers (and get more) is to create a challenge, such as a dance routine, to go along with your song. TikTok emphasizes participation more than mass broadcasting and there are many instances where an artist has a smaller following on other social media sites gaining massive exposure from TikTok. 

Teamwork Makes The Dreamwork

Team up with an influencer using TikTok’s duet feature and record a surprise duet. To pack an extra punch to this tactic, make sure your lyrics are published to Reddit and Genius beforehand so people can search for them right away.  Like all of the other social sites, you should also be following and interacting with other musicians in your genre. 

Use Those Hashtags

The ever-important hashtag is still a major part of this social media campaign. Create a unique hashtag to go along with your video, like Lil Nas X did with his #yeehawchallenge. Share a mix of relevant hashtags as well alongside your videos that will appeal to strangers. 

Cross Promotion 

Share your TikTok videos across your other social media platforms. It’s a good way to bring the audience you already have with you. 

The bottom line is, if you’re a musician with a younger demographic, TikTok is a great way to engage your audience and grow your brand. It’s free to use, you can monetize your music, and best of all it’s fun!

5 Ways Your Company Can Kill It Online

Amber Curtis - February 26, 2020

It’s no secret that the internet and other new technologies have taken over. This very post is likely being read on the internet, whether on a computer, phone, or on another electronic device. Everything and everyone is on the internet today, your company should be too.

Yes, it may be everywhere but does your product really need to be on the web? The short answer, yes. People today rely on the web for new product choices, if a business doesn’t have a web presence people are less likely to trust the brand and its products. Using the web can be overwhelming to use, especially when doing it to increase awareness and traction to your brand. So, here are 5 ways your company can succeed in the digital age:

1. Brand HQ

The best and most important web presence you can have for your product is a website. This gives your brand credibility. When creating this site, you’ll want to make sure it looks pleasing and is user-friendly. Easy navigation will prevent frustrations and having professional design and photos will show your audience you’re the real deal. Your website is the hub for everything relating to your brand. It should contain your company’s story or history, important dates, announcements, and direct contact with your product. Having a website can also help you increase enhance online presence, build strong relationships within the industry, showcase brand and product, increase sales, and more.

2. Social Media

Communication between you and your audience is now immediate with the help of social media. Facebook, Instagram, and Twitter are the leaders in social networking sites. You should be on at least one of these, but all of them if possible. The more sites you are on and the more frequently you are posting, liking, and commenting on them the better your chances are to have a solid relationship with your audience. Your brand and/or products can be shared easier and quicker than ever before. A simple post, even on your story, can generate attention and buzz around your merchandise. Also within most social media apps is a trending page. These types of pages help you to better know what people are talking about, which helps you to be a part of the conversation. 

3. Creativity

People will know your company by its brand, so make it memorable. If your brand stands out from others in its industry, people are more likely to remember it. Make your brand unique to you and the style you’re promoting. Creating a unique style can also help you relate to your audience & help them to get to know you better. Creative ideas include: join in on the discussion of popular hashtags, participate in popular internet challenges on TikTok, photo and video contests, caption contests, street advertising just to name a few.

4. Expertise

It can be difficult to get started, and even after you do it’s hard to know what is the best option for your brand. It can also cause your product to take a hit because most, if not all, of your time, can be spent focused on your web presence. In this case, hiring a professional web developer can be crucial to the success of your brand. Hiring professional website developers can give your website custom design, fast-loading pages, reinforce your brand, save lots of time for you, and compatibility with the latest mobile technologies.

5. Company App

If your brand is gaining traction, developing an app may be the next step for your business. They provide a quick and easy way for your audience to reach your product. It can also function as a mobile version of your website. On average, people look at their phones about 80 times a day. Being a downloadable app on their phone increases their exposure to your brand exponentially. Mobile apps can build customer loyalty, increase customer engagement with your brand, help you stand out from competitors, and improve visibility for your customers.

4 Reasons Social Media is the Best Music Promotion

Laurel Daggers - February 14, 2020

Millions of people are on social media every day, it’s become the easiest way for you to communicate and connect with your audience. Thanks to social media it’s easier than ever to get your name and music out there. Which is why it should be an intricate part of your marketing campaign, if not the main part. 

You can use social media to promote new announcements, merchandise, build rapport with your audience, and easily connect your audience with your music. People want information fast, so having a bigger online presence can form trusting bonds and interest in your music. Here are 4 basic tips & tricks to getting your social media accounts to help your career take off:

Benefits

Your brand and/or products can be shared easier and quicker than ever before, with the right audience. A simple post, even on your story, can generate attention and buzz around your music. Through in-app analytics you can see how many people are engaging, how they’re engaging, and when they’re engaging with your social media accounts. These analytics will help you to find the right target audience. This tool can also help you to know when and where to post most often. 

Within most social media apps is a “trending” page, these types of pages help you to better know what your target audience is talking about. Getting help from social media experts can assist you with content schedules and other proven strategies will exponentially develop, grow, and manage your social media accounts.

Videos

Right now, videos are the most consumed posts on most social networking sites. People want to see you and how you live your life, whether in a post, live video, or IGTV. Posting videos can be a good way to increase engagement. They also help your followers to see you more often and in real time, which humanizes you and helps them to better connect with you. Be careful not to over saturate your social media with videos, too many videos can just as easily create disinterest in your followers.

Semi-regularly engaging in live videos is the best way for you and your audience to connect. It facilitates real time interaction, which helps you become more of a real person to your fans. Live videos can be used for upcoming announcements or events, Q&A’s, how-to’s, and more. Read some comments and respond to them in the video so your viewers know you’re interested in interacting with them just as much as they are with you.

Images

Although videos may be the leader in post engagement, images are a close second. It’s the first thing they’ll see when they go to your social media page. For this reason, your images must be exceptional. Simple, high quality/definition, and they should fit with the aesthetic established for your social networking sites. Even the feature images for your videos must look good, the look of the first image could be the deciding factor of whether they watch the video or not.

Give Back

While sharing your life through social media can help your followers connect with you, it’s also important to participate back with them. Think of it as a two way relationship, they show you love, you show them love. You can follow some of your more active fans back, like their posts, and even comment every once in awhile. Not only is this exciting for them but it encourages them to engage back with you. If you have a show coming up let them have a say in something you wear or a song that can be featured at your next concert/performance. Doing this shows them you care about them, and makes you more real to them. Lastly, don’t forget to thank them because without them you wouldn’t be where you are. 

Top Music Promotional Strategies from AMW

Laurel Daggers - January 17, 2020

It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them. 

This happens so frequently to so many talented performers because they don’t factor in promotion as an important part of their career. Promotion is so exceedingly important because that’s how you, as a musician, are introduced to the public – who will potentially become your fans. If the public doesn’t know you exist, you have no audience. If the public does know you exist but doesn’t like what they see ( or has no feeling about you one way or the other, which is almost worse), you have no audience. You don’t have to have an audience to be a musician, but you absolutely do if you want to be a successful one. Let’s talk about the best promotional strategies for the upcoming year.  

Brand Yourself

Everyone has a defining “story” that’s driven them to become an entertainer that stems from an important place in their personal history. Successful entertainers know that digging deep and finding that human element will help them to create a foundation to build their personal brand. It does this by giving their audience a solid place to connect with them. 

Create And Monetize Your Own Website

Even if you’re starting out with a small budget, creating a professional looking website has become fairly simple these days. Use high quality photos and keep your information up to date. Set an attainable posting schedule when you’re just starting out so that you can continually drive traffic to your site. Once you have consistent traffic, you can monetize your website by joining affiliate programs, selling your merchandise and music, and adding a donation button. Adding a link to your email list on your website will also keep your audience updated on any new releases or events in your career. 

Launch A PR Campaign

Bringing in a professional in to help promote your releases and events is important. Public Relations professionals exist for a reason, it’s a specialized field that takes extensive planning and strategy. They also have professional contacts and relationships with media professionals, which means they’re more likely to take you seriously and want to cover your work if they are introduced to you via a PR expert. 

Do Your Own Research

While it’s always beneficial to obtain a pro to help with your outreach, it’s equally beneficial to do your own research about the basics of promotion. There’s no excuse these days not to know at least the bare minimum of what promotion entails and what to expect from a reputable company, especially if you want to work with one (you do). It’s always ok to ask questions of the people you work with, however, you get a lot farther in the business world when you ask educated questions. Treating your music as a business and presenting yourself as a professional is the best way to ensure success. 

Pinkfong Reimagines “Baby Shark” Video With Yellow Suit-Guy from “Gangnam Style”

Naomi Grandison - January 8, 2020

Viral Phenomenon Joins Forces with Entertainer Yoo Jae Suk

(Los Angeles, CA) January 8, 2020 — “Baby Shark” is back with a brand-new twist inspired by trot, a 100-year-old retro style of K-pop music well known for its repetitive rhythms and vocal inflections. For this video, Pinkfong has collaborated with the “yellow suit guy” from PSY’s “Gangnam Style” video, Yoo Jae Suk (also known as Yoo San Seul). The video is available on Pinkfong’s YouTube channel and quickly achieved over 880,000 views from its release date of December 31st to January 6th.

They’ve already teamed up with US DJ and producer Jauz to release a “Baby Shark” EDM remix last May, Pinkfong has also collaborated with BT21 to create a “Baby Shark x BT21” video which achieved 6 million views in just two weeks.  

The new “Baby Shark” video, better known as “Baby Shark Dance (K-pop Retro English Version)” is out now on Pinkfong’s YouTube channel. 

Pinkfong’s flagship video series, the original “Baby Shark” has become one of the biggest viral explosions in children’s digital media history, with 4.2 billion YouTube views and a 17-week streak on Billboard’s Hot 100 as Top 50 since January 2019. It even spawned an international social media challenge with over 700 thousand covers of the video. The song has become beloved not only to the masses but to many celebrities such as Ellen DeGeneres, John Legend, James Corden, and Kylie Jenner as well.  

Go to Pinkfong’s website for news and updates, and subscribe to its YouTube channel for the latest “Baby Shark” videos. You can also follow the company on Facebook and Instagram. 

About Pinkfong

Pinkfong is a global entertainment brand that creates award-winning kids’ content for families around the world. The company has produced over 4,000 songs, stories and games that are available on multiple digital platforms. Pinkfong’s YouTube channel alone has 45 million subscribers, not to mention 23 billion views across the globe. It goes without saying they are one of the most influential channels for kids in digital media, with its award-winning mobile app series achieving 200 million downloads across 164 countries to date. Their flagship song and video “The Baby Shark Dance” is now the 4th most viewed video in YouTube history. Go to Pinkfong’s website for news and updates, and subscribe to its YouTube channel for the latest “Baby Shark” videos. 

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Introducing Gift Cards From AMW Group

AMW - December 20, 2019

Talk about a gift that keeps on giving! If you’d like to give a truly special gift this year, AMW has a selection of gift cards your friends and family can use towards a promotional campaign for their latest project. 

AMW’s gift cards are digital, so they’re even great as last minute gifts. This holiday season you can help your loved ones pay for part or all of any of our services with this array of gift cards. Below is a list of just a few of the services your gift card could go towards. 

Digital Boosts

Our range of digital boosts include services such as blog placement, press release writing and distribution, and Spotify music placement for their singles. Learn more

PR Plus Campaign

The PR Plus service creates a tailored strategy for each client and includes major media outreach. The artist will also be appointed a dedicated campaign manager for the duration of their publicity campaign. Brand and social media consulting are also included in this highly sought after service. 

Photo Shoots

For our LA-visiting clients, we have a selection of photoshoot packages in partnership with Sergio Garcia Studios. Professional wardrobe, hair and makeup, and catering services are also optional add ons within these packages. Learn more

Social Media Management

There’s no brand that can get off the ground without a solid social media presence. In fact, maintaining a successful social media presence has become basically a full-time occupation in and of itself. AMW’s social media services can help anyone build a brand and grow a successful following. 
Learn more

Check out our gift cards now and send one (or a few!) to the people in your life who’s brand could use a boost!

Get your Gift Cards here

What To Expect From Social Media Management

Laurel Daggers - November 16, 2019

Maintaining a social media presence has become a full-blown job occupation. Social media’s main importance to a brand is that it humanizes it. People will innately bond with a face, not a product. Social media gives your audience real-world proof that your brand holds up its end of the bargain because it allows everyone to see how you interact with your consumer base. 

Reporting and analytics are available with any business profile on social media. Not only can you see who is watching, clicking and buying your products, but it also gives you the ability to look into the age ranges, geographic areas, socioeconomic status and interests of the individuals as well. Which takes a lot of the guesswork out of planning for the future of your brand. 

However, unless you have ample time and know-how to manage your own social media for your brand, you might want to consider finding a professional to manage your social media for you. A professional social media manager can help you see how you’re currently interacting with your customers, and how you can do that more effectively. They can also take all of that useful information and adjust your social media to better serve your audience. If you’re wondering whether or not you should hire a social media manager (and what they can even do for you), keep reading. 

Quality Content

There’s a huge difference between ‘content’ and ‘quality content’. The photos, writing, and hashtags may seem like silly, little things to some people but to someone building and maintaining a brand, each tiny step counts. Photos should all be high quality, high resolution, eye-catching images. A social media management team will help you to put your best foot forward along each of these lines. 

Expertise

Obviously, using a professional service will give you the benefit of their expertise. Different brands thrive better on different social media platforms, depending on their demographical reach. A professional social media service will help you to target the specific channel that will serve your brand the best and promote it in an effective way. Because they’re familiar with the parameters of the usual social media outreach, you will also benefit from their out of the box thinking that will set your brand apart. 

Return On Investment 

With this type of marketing, you need to think of it as an investment in the future of your brand. An investment that you’re likely to get a good return on. You will get more customers, more followers and your sales will go up with a strong social media. If you or an employee are posting at random on your social media with no plan, you are doing your business a disservice. Your audience needs to know they can come to your social media for consistently good content, just like any other product you put out. 

Planning

A social media manager will be able to take in all the other campaigns you’re working on and build them into your social media campaign. A solid social media campaign that is tied in with other important announcements or events for your brand will create a higher interest level from the public, exponentially increasing your success rate. If your efforts are not as effective as you initially hoped, a social media manager can switch tactics to ensure the success of your campaign. Over six million brands are currently advertising on social media. Planning, engaging successfully and putting out the best possible content is your brand’s lifeline to your audience, so it’s important to make sure you stand out. 

What To Expect When You’re Marketing

Laurel Daggers - October 19, 2019

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. Fortunately for you, there are realistic and useful results you can expect from a digital marketing campaign and we’ve laid them out for you below. 

First, you need to know precisely what it is. Digital marketing is a way to promote brands and products online through other channels of digital media. This particular avenue of business promotion helps you to obtain measurable results by calling your audience to action for a particular event your brand is involved in, i.e. ticket sales for a concert, selling merchandise, etc. 

Transparency 

With digital marketing, you can track your direct results, practically in real time. As people click on your ad you can see who follows the links, who look at your website and who is purchasing your merchandise. 

Information

You can gain more information about your audience from digital marketing as well. Information such as what time of day they spend the most time online, what type of products they’re the most interested in, and what type of ads they respond to the most. When you create digital ads, it is common to do A/B split testing to perfect your ads by trying out different versions and seeing which ones get the highest response. 

Specific Media Coverage

There is some media coverage involved in digital marketing, however, it’s entirely paid placements. For the most part, it will be ads, but in certain publications, there are opportunities to pay for reviews or brief articles about your brand as well. 

The Timeline

You can absolutely expect to see results from a digital marketing campaign, but how soon? It will likely take at least a few months to really start seeing the fruits of your (or your publicists) labor. Brand awareness will start rising earlier than that, but tangible results will start coming in around 3 months. 

Results 

There are many different benefits to digital marketing. Search engine optimization (SEO), growth of social media engagement, business to customer direct contact, and accurate data collection from your audience are all results you can expect from different types of marketing campaigns. Not all campaigns are created equal due to individual brand needs, capabilities and budget. However, with the right plan and the right marketing team behind you, your business goals are attainable in time. 

AMW Welcomes New Client King Bach

AMW - October 17, 2019

AMW is excited to announce we are working with internet star King Bach! He’s recently released his latest single, “Blue Pantalones,” a comedy song about . . . pants.

King Bach is an in-demand actor, producer, and content creator alongside his internet success with over 45 million fans. His hilarious brand of comedy has spawned national catchphrases and captured a global audience, launching him into the industry as a bonafide “one to watch.”

Bach has starred in various films/shows such as “Meet The Blacks,” 50 Shades of Black” alongside Marlon Wayans and a slew of Netflix hit films: “To All the Boys I’ve Loved Before,” “The Babysitter” and “When We First Met.” He has also been cast in Netflix comedy films such as “Coffee and Kareem” alongside Taraji P. Henson, Ed Helms, and Betty Gilpin as well as “Holidate” with Emma Roberts and Kristin Chenoweth. Bach has also produced for many of the films he’s starred in. 

Bach has been named one of the Top Influencers by Forbes and Time Magazine, he received the 2015 Streamy Award for Viner of the Year, 2016 Shorty Award for Viner of the Year, and was nominated for multiple 2017 Streamy Awards for Storyteller of the Year and Collaboration, winning Storyteller of the Year. He currently holds the Guinness World Record for the most followed account on Vine.

Take a listen to “Blue Pantalones” on Spotify.

The Difference Between Publicists, Managers, and Agents

Laurel Daggers - October 17, 2019

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single day: what can you do for me? Can you get me gigs? Can you book me work on a tv show? How are you going to make me successful? 

Let’s start with what we do, in particular. A majority of what we do is publicity and marketing. This means we educate the public about your brand and help them to view it in a positive light. Education takes time and positive perception takes careful planning. Generally, the professional who would get you gigs is your manager. The professional who would get you tv auditions is your agent. Most importantly, however, the professional who will make you successful, is you. Keep reading to find out more information on how to assemble a hard-working team to support your goals like a pro.

Publicists

When you bring a publicist on to your team, it’s their job to influence positive public opinion about you and your brand. Your publicist will have connections to different types of media publications on local and national levels which they will use to reach out in order to pitch media coverage for their clients. Some of the functions of a publicist’s job are as follows: writing and distributing press releases, handling media inquiries for their clients, putting together press kits, creating detailed publicity plans, and occasionally smoothing over a messy, public situation. Publicists work for project-based fees or retainers, which is paid upfront.

Managers

A lot of people don’t know the difference between managers and agents… including, at times, managers and agents. There truly is a very fine line between them, but the most important defining line between them is that a manager is someone you hire to help you with every aspect of your entertainment career. A majority of managers don’t charge a fee, rather they work on a commission basis (the commission usually falls between 10% and 30% of your earnings). 

Agents

An agent is someone you generally hire through an agency. There is often a screening process to get into the agency before you can hire one of their agents. Once you have one, it is their job to find work for you and send you to auditions. They are the middle man between potential jobs and you. Agents also work for commission (usually 10%) and will only get that commission after you book and job and get paid for it. 

AMW Welcomes New Client Ananya Birla

AMW - October 4, 2019

We’re excited to be working with Ananya Birla, a singer, songwriter, and entrepreneur from India. She’s just released an infectious reggae-pop single with Sean Kingston titled “Day Goes By.” The single marks one of the biggest Indo – U.S. collaborations. If you’re looking for an upbeat song to boost your mood, take a listen to “Day Goes By” on Spotify.

With three back-to-back platinum-selling and two double platinum-selling hits, Ananya has created new benchmarks for international music in India. She is signed to Universal Music Group India and is supported by Island Records UK. Ananya holds the record for being the first Indian artist with an English single to go platinum – as per the Indian Music Industry (IMI) recognized criteria for certifications.

Having scaled the charts at home and appeared on major playlists in the US, UK, UAE, and South East Asia, including Apple Music’s Best of 2018, Ananya has played at concerts including Global Citizen and Sunburn. She was listed as one of GQ’s Most Influential Young Indians, Miss Vogue’s 28 Under 28 Genius, and Forbes’ Women to Watch, recently gracing their cover.

Beyond her passion for music, Ananya is a successful entrepreneur and a strong advocate fo the conversation on mental health. When she was 17 years old, Ananya founded Svatantra Microfin, a company that provides financial solutions for underprivileged women in rural India. She also set up a mental health initiative called Mpower to speak about the stigma associated with mental illness and co-founded a mental health care center.

You can listen to “Day Goes By” on all major platforms, including Spotify and Apple Music. Follow Ananya on Instagram to stay updated on her latest activities.

Katrina Stuart Releases New Single “Blue Roses”

AMW - September 13, 2019

Available Worldwide September 14th

Los Angeles, CA – September 13, 2019 — Katrina Stuart has known from a very young age that she had talents to share with the world. Since the age of 4, she’s been honing her craft, performing in front of audiences and sharing her hope and optimism with the world. This September, Katrina releases her first single “Blue Roses,” giving her a brand new platform from which to spread her message.

“Blue Roses” is about being in a bad relationship where the dishonest person is trying to make up for it with meaningless gifts. The other person realizes “I just want to see in color, I want love and we know it ain’t love”  

Katrina flew to Sweden to work with an amazing team to bring “Blue Roses” to life. Grammy-nominated producer Trevor Muzzy is known for his work with Jennifer Lopez, Lady Gaga, Jason Derulo, Pitbull, and Nicki Minaj. Swedish songwriter Aleena Gibson has worked with Jason Derulo, Mr. Big, Nick Carter, S Club 7, Chenoa, Tata Young, Rouge Jill Johnson, Girls’ Generation, and Austin Mahone. Katrina is signed with Musicash Records.

You can listen to “Blue Roses” on all major music platforms on September 14th including iTunes, Soundcloud, and Spotify. 

In the coming months, Katrina has multiple new releases to look forward to. Fans and listeners can look forward to two new singles, three new music videos, and an album, release dates will be announced soon. In the meantime, Katrina will be performing live at a release party in Los Angeles for “Blue Roses” on September 28th along with the premiere of the “Blue Roses” music video. 

Follow Katrina on Facebook, Twitter, YouTube, and Instagram for updates, or you can watch her show sponsored by Musicash on THEmctv.com.  

About Katrina Stuart 

Katrina Stuart is a musician and performer originally from Toronto, Canada currently living in Los Angeles, CA. She discovered her talent at the age of 4 and spent the next few years developing her skills through creating her own music and performing at a variety of events and venues such as schools, talent contests, and her local church. Her talents don’t stop at music, Katrina is also an actor, dancer, and model who has appeared in television commercials, magazine advertisements and short films. With over 450K Instagram followers, Katrina uses her platform to inspire her listeners and fans to pursue their own dreams.