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3 Benefits of Digital Marketing That Artists Need to Know

Taylor Brown - July 27, 2022

Digital Marketing

The internet has completely transformed just about every aspect of modern life. This has led to a slew of different changes in the lives of artists. Indeed, artists nowadays have unlimited access to their audience as they are now able to get their music to listeners no matter where they are in the world. Considering how important the internet has become to artists and musicians, it’s vital to maximize it in order to reap the most benefits from it. The best way to do this is through digital marketing. With the help of digital marketing, you’ll be able to grow your audience and fanbase exponentially. Now, we understand if you’re still a little hesitant when it comes to digital marketing. To help convince you, we thought it would be useful to put together a brief explainer of how digital marketing can help artists. If this is something that you’re interested in learning more about, read on for three benefits of digital marketing that artists need to know about.

Grows Your Audience

For most musicians, the biggest problem is reaching larger audiences. That said, the internet has granted them significantly larger platforms for advertising their products. Additionally, with strategies such as pay-per-click ads, social media marketing, blogging, and email campaigns, musicians can reach millions of people.

Provides You with a Cost-Effective Way to Promote Your Music

Internet marketing does not require much startup capital compared to more traditional forms of marketing. This helps artists who are operating on a tight budget, as they are now on a more even playing field with artists who may have more resources. 

Allows for More Targeted Marketing Campaigns

Lastly, digital marketing allows musicians to hone in on their target audience. Internet marketing is a powerful tool that musicians can use to share their music and promotional material with a wide variety of different people. It allows them to post ads on social media, create a website, and even create an online store. Because the ads are designed for particular target markets, the musician can customize them for specific audiences. For instance, a country musician could create an ad that is tailored for people between the ages of 35 and 75 years. Meanwhile, hip-hop musicians could easily create ads that appeal to people who are between the ages of 18 and 30 years.

Conclusion

We hope this article proves to be useful when it comes to helping you gain a better understanding of how digital marketing can help artists. As you can see, digital marketing is essential if you want to be successful in the digital age of music. Aside from focusing on honing your craft, digital marketing might just be the most critical thing that artists have to prioritize in order to grow their audience and find success. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions that will help you improve your music career.

If you’re looking for the best music PR company, then you’ve come to the right place. First established in Europe in 1997, AMW® has, over the past 25 years, established itself as a premier agency. The company works with a diverse roster of businesses, luxury and consumer brands, event properties and celebrities. For more information, visit our website today!

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MARION is a chic, sustainable maternity fashion brand that delivers boardroom to brunch designs to expecting moms. 

AMW - July 22, 2022

MARION invites expecting moms to stay stylish and boardroom-ready throughout pregnancy – and long after.

(Los Angeles, CA) July 22nd, 2022 – Longtime school principal & education director Joy O’Renick brings quality work-appropriate maternity styles to expecting mamas with her MARION fashion brand. Joy states, “When I became pregnant with my first son, I started searching for maternity work clothes, expecting to continue looking like my professional self during pregnancy.  Instead, what I found was much too casual, fit poorly, and was typically made of cheap, see-through material. I quickly realized that quality maternity workwear for women didn’t exist in the mass market.”

With women rising to higher career levels and waiting until later to start their families, a chic personal and professional style should not stop at pregnancy. MARION is rooted in sustainability, quality, and the ability to look effortlessly stylish from the boardroom to brunch and beyond. Joy states, “The availability of a professional wardrobe for pregnant women is a must if women are to continue our progress toward gender equity.” MARION’s mission is to empower pregnant women to feel effortlessly confident and stylish at the office during every stage of maternity. 

Generated from the lack of professional maternity clothing available for expecting mamas, MARION was designed with the pregnant and breastfeeding woman in mind. The brand offers sustainable maternity workwear that is formal enough to wear in court or a board meeting while providing a chic look for dinner dates, brunch, and other daily events. Nearly all MARION styles come with invisible nursing access. MARION self-identifies as a “Maternity & Mama” brand because their designs look like regular clothing and are made to fit right into an after-pregnancy wardrobe. This extra attention to design and style makes MARION an excellent investment, especially for women choosing an environmentally conscious lifestyle. Adding to the maternity fashion line’s value and forward-thinking approach, MARION also carries a line of quality maternity essentials, like sustainable leggings, nursing bras, and tanks. 

To further MARION’s appeal, each order is delivered with carbon-neutral shipping, uses 100% compostable and natural shipping containers, and guarantees excellent function and fit. (MARION is in the process of partnering with Hemster to provide one complimentary professional alteration with every workwear purchase.) 

MARION’s thoughtful, values-driven brand does not stop with sustainability; the founder, Joy O’Renick, cares deeply about equity and elevating women. To ensure maternity workwear access to as many women as possible, MARION offers styles in both petite and standard lengths, with plans to increase their limited extended size offerings with each collection. Furthermore, MARION donates a portion of all profits to women’s healthcare and girls’ education worldwide. The fashion brand is also working to build a buy-back program that will allow lower-income professional women to purchase gently used MARION styles at a discounted rate.  

Joy has created a line that allows women to remain present and competitive in the professional world while they are pregnant and nursing. MARION is revolutionizing maternity fashion by manufacturing a wide range of premium quality clothes that are at once modern, original, and timeless. All materials are picked to ensure the best quality, sustainability, and elevated comfort. Suitable for every occasion, MARION designs are flattering on all body types and created with the power of every woman in mind. 

For more information about MARION, visit the following.

Instagram

Facebook 

Website

ABOUT MARION

Created by boss and mom Joy O’Renick, MARION empowers pregnant women to continue looking effortlessly confident and stylish at the office during every stage of maternity. MARION offers premium quality, sustainable workwear and essentials that appeal to the expecting and new mama in styles that align with non-maternity high-end fashion brands. 

Garments are made with breathable luxury fabrics designed to make women feel confident and empowered during and after pregnancy. Fabrics are primarily sourced from natural fibers, recycled materials, or both. Most of MARION’s designs, like the Melissa Boardroom Dress and Sloan Maternity Suit, feature invisible nursing access. 

MARION’s ultimate mission is to ensure their fashionable line fills the void of quality workwear for maternity & mama. The brand is dedicated to meeting women where power and femininity intersect, with an emphasis on the workplace. For work, date night, pregnancy, and post-pregnancy, MARION’s sustainable, beautiful designs are as multifaceted as the mamas who wear them. 

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5 Main Reasons Why Business Promotions Are Important

Taylor Brown - July 21, 2022

woman holding open sign

Business promotions play a significant role in marketing and advertising. This is because it is a tool that brings about brand identities and increases brand awareness. 

A business promotion creates an opportunity for you to connect with prospective clients. Whether it is a sale, sweepstake or contest, it will bring about opportunities for you to interact with your existing and potential clients, generating leads. 

Another important reason why business promotions are essential is that they are a means through which you can interact with your target market. It is also a means of getting feedback and ensuring that your services and products meet the target market’s needs and expectations. 

Aside from these, here are five of the most important reasons why business promotions are important for your business.

Build Brand Recognition

Brand recognition is the awareness that people have regarding your brand. It makes people aware of your brand and helps people identify your brand. This is important in the sense that in order for your business to succeed, people should know your brand. 

You can create awareness of your brand through business promotions, reaching the target market successfully. This makes it easier for them to associate your brand with your business and services. If a person doesn’t know about your brand or your business, it will be hard for you to attract them to your business. Thus, it is important for you to promote your brand through business promotions.

Communicate Effectively with the Target Audience

Having open communication with the target audience is important because it will help you understand their preferences and needs. You can create products and services that are preferred by the target audience. This way, you will be able to provide them with the best quality and satisfy them.

With business promotions, you can effectively communicate with the target audience. Business promotions help you in creating a relationship with your target audience. 

Increase Sales and Revenue

Business promotions help you boost your sales. This is because the promotions can quickly give your target market the reason to buy your products. You can reach your target market in a significantly shorter amount of time through business promotions. Furthermore, you can reach a large number of people and let them know about your business. This way, you will be able to increase your sales and revenue. 

The way that business promotions influence your sales and revenue is through word-of-mouth. This is because one of the best ways to promote something is when a person sees someone they know and trust and talks about it. 

Attract More Clients from Local and International Market

With business promotions, you will be able to reach a large number of people, particularly people from a specific region. Through this, you will be able to get the attention of your target market and make them aware of your business, making it easier for you to attract them to your business. 

Furthermore, business promotions help you reach customers from a different geographical locations who may be not aware of your business. This is one of the best ways to expand your business to a wider market as opposed to just focusing on a local market. 

Boosts Brand Loyalty

Lastly, business promotions can help you in creating loyal clients for your business. This is because loyal clients and customers are the ones that are most likely to buy from you in the future. Business promotions will help you reach the target market that you want, creating loyalty to you and your brand.

With loyal clients who love and trust your brand, you can gather more consumers who will also be loyal to your brand.

Conclusion

As a business owner, you should be able to understand that business promotions are very important in helping your business grow and reach more people, particularly your target market. Through business promotions, you will be able to reach out to your target market. Doing so will make it easier for you to create a special relationship with them, leading to more business transactions.

AMW® can help with your business promotion, from digital ads to modern PR campaigns. We take pride in providing world-class creative work. Let us make your business grow and reach its full potential. Contact us today to get started with your next project!

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4 Creative Marketing Tips for Creating a Timeless Brand

Taylor Brown - July 14, 2022

marketing

When you think of big name brands such as Coca Cola, Ford, McDonald’s, and the like, you often wonder how they have survived the test of time. With trends coming and going, it can be difficult to cultivate a brand that can withstand just about anything.

How do these brands do it? The key is consistency. This means that you need to give your brand the ability to adapt and grow while retaining its original identity. It would also help if you are able to understand your audience and current trends.

Here are a few tips to help you identify the right approach for your timeless brand.

1) Don’t Overcomplicate Your Brand  

Branding is usually not a 9-5 job. It can be relentless. If you’re passionate about your brand, you’ll find yourself working on it constantly. This is why you need to make sure your brand is as simple as possible, even if it’s incredibly complex.

You don’t want to go overboard with your brand. It would be very easy to get lost in the sea of noise. The key is to learn what works and what doesn’t. Take M&M’s as an example.

They’re small in size, colorful, and known for that distinctive, delicious crunch. There’s really nothing too fancy about this brand, but it’s one of the most successful candy brands ever.

2) Don’t Get Caught Up in Fast Trends

You’ve probably heard the phrase, “fast trends come, fast trends go”. This is especially true for marketing trends. In the short term, trends may seem like a great idea, but in the long term, your brand can be damaged.

If you want to evolve with the times, you need to stick with your brand, not fads. Research what’s popular and what’s not, and use that information to create a unique and timeless brand that suits your needs.

3) Don’t Be Afraid to Let Your Brand Grow

This is one of the most important aspects of creating a timeless brand. You’re going to want to keep up with the times, so you probably won’t want to remain stagnant.

Chances are that you won’t want to create a complete change in your brand. You probably want it to evolve. You want to add new products. You want to branch out into other industries. You want to test the market for new ideas.

The only problem is that you don’t want this to happen too quickly. If you create a complete shift in your brand, you’re going to lose any semblance of a brand identity.

4) Have a Clear Brand Story

Having a clear story is a critical part of creating a timeless brand. Your audience needs to know who you are, what you stand for, and what type of values you have.

If you don’t have a clear story, your audience will have a hard time connecting with your brand. In the long run, you’ll have a hard time growing a brand that expands without losing its identity.

Conclusion

Creating a timeless brand takes a lot of time and effort. There are no shortcuts to success. This is why you need to have a clear understanding of your brand and to who you’re trying to appeal.

If you need help amplifying your brand, turn to AMW®. We offer business promotion and branding to grow and nurture your brand name. Get in touch with us today to learn how.

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Mew Suppasit drops a toast to love with his feel-good EDM/POP track, “Forever Love” – Out Now

AMW - July 8, 2022

Mew Suppasit releases an energetic and dance-worthy track, “Forever Love.”

(Los Angeles, CA) July 8, 2022 – Today, Thai artist Mew Suppasit releases a declaration of romance, friendship, and fun with his latest track, “Forever Love.” The energetic tune blends romantic lyrics of love paired with up-tempo beats and melodies, sure to have fans singing and dancing along.

“Forever Love” features a collaboration with South Korean R & B singer Bumkey for Mew’s third Global Collaboration Project. Filled with infectious beats and the message of love, Mew’s latest single is an EDM and pop jam that will leave a lasting touch on the listener’s hearts, eardrums, and dance feet.  Listen to “Forever Love” HERE and watch the music video HERE.

Mew states, “We wanted to give fans a new dance anthem that will get them on their feet to celebrate the feel-good moments of their lives and remind them why we’re all on this earth. I receive so much positive energy from fans around the world and wanted to give it back in the form of this musical love song to them!”

Bumkey adds, “I’m excited for the opportunity to create new music with Mew and am so proud of our new song ‘Forever Love,’ and hope all fans will take a moment to celebrate the release, get on their feet, and dance.”

“Forever Love” is produced by successful Korean producer, NThonius,  who has more than a decade of experience with IZ*ONE, J01, WJSN, and April(41). 

Known worldwide for his singing, songwriting, acting, and modeling, Mew reveals endless creativity and boundless imagination with each of his projects. His music is infused with catchy sounds and lyrics that reveal diverse storylines. Previous Global Collaboration Projects include “Spaceman” with electronic music duo HONNE, and “Before 4:30 (She Said)” with Korean-American singer-songwriter Sam Kim, which both appeared on Billboard’s Hot Trending Songs chart. Mew believes music is a vessel to reach fans across the globe and uses his talent to spread love and happiness. Most importantly, Mew’s music displays positivity and leaves fans wanting more. With an avid fan club known as the “Mewlions,” Mew is poised to grow his popularity worldwide. 

“Forever Love” is available on all music platforms, including Apple Music and Spotify. For additional information please visit Mew Suppasit Studio website. 

#mewsuppasit

#MEW4everLUV

#MewftBumkey

#mewsuppasitstudio

#foreverLUV

#BUMKEY

About Mew Suppasit

Mew Suppasit, known around the world as Mew (Thai: ศภศษฏ จงชววฒน), is the bestselling Thai singer, actor, songwriter, model, and CEO of Mew Suppasit Studio, the production arm of his film, television, and music projects and partnerships. Mew is also famous for his role as “Tharn” in TharnType: The Series, and for producing and starring in “The Ocean Eyes,” a television series exploring the lives of marine veterinarians, produced by Mew Suppasit Studio, and a joint venture between Thailand, China, and the United States slated for release in 2022. 

About Bumkey

Bumkey (범키) is a South Korean singer-songwriter and producer under Brand New Music. He was a member of the boy group TROY and the duo 2winS.

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4 Strategies You Can Do to Identify Your Target Audience

Taylor Brown - July 6, 2022

business

Promoting and marketing are a key part of continuous business success. But before planning the activities to market your business, you should first focus on who you should be targeting. Once you have identified the type of market you should have, you’ll be able to realign your goals and provide them with better products and services.

Here are some strategies you can use to identify who your target market is.

1. Think about the Conversations You Have with the People You Help

Think about a moment when you received a call, email,or message from a potential client. The call may have been about a certain problem, or you may have been given a request for a particular product or service. Take some time to reflect on how the conversation went and what the person said to you.

Once you have taken note of the conversation, you should think about the person you’re talking to. What are the needs? How old are they? What are their hobbies? You should always ask these questions before developing a marketing plan for your business.

2. Define Your “What” by Finding Your Niche

Most established businesses didn’t start with a lot of money. In fact, most of them started with very small capital. But they found their niche and eventually increased their business and profits.

When you want to identify your target audience, you should try to find your niche. Find the skills that you have which set you apart from your competitors. In doing so, you can sell your unique skills to a specific niche.

Having a niche will help you focus on your target audience. You can better consult your clients and provide them with products and services to improve their lives.

So, your niche should be something you are passionate about, a topic you have a lot of knowledge about and can speak about for hours.

3. Identify the “Who” Based on Customer Personas

Customer personas, also known as user personas, usually represent your target audience. It’s a description of a specific type of person that you should focus your marketing efforts on.

Personas are usually composed of elements such as age, gender, income, interests, and other details that will help you develop a relationship with the person.

Personas can help you quickly identify your target audience and understand their personality, needs, and expectations. Based on how you develop the persona, you can create marketing content that appeals to that person.

4. Test Your Target Audience

Once you have identified your target audience, you have to test them. Testing your target audience is important so that you can identify what they like and what they don’t.

To do this, try to conduct a survey to see if your audience likes your products and services. You should ask them questions about the kind of work you do and the things that you advertise. This will help you identify if they want to continue working with your business and if they like your marketing campaigns.

You can also ask them to provide feedback about your products and services. Once you have received their opinions, you can use them to improve your market.

Final Thoughts

When you have identified your target audience, you will find it easier to develop your marketing campaigns and activities that address the audience’s needs. The more you understand your target audience, the more effective your marketing activities will be.

If you need help with branding and business promotion, contact us at AMW®. Our marketing experts will work with you, whether you own a new or existing business, to create game plans, PR campaigns, digital ads, and social media content. Contact us today to get started.

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Read This to Drive More Website Traffic through SEO!

Taylor Brown - June 30, 2022

woman using laptop

Even though small business owners may spend a lot of money hiring SEO consultants or agencies, they may not see results. It can be difficult for them to compete against big-box companies for the top three positions because they have much larger budgets for entertainment marketing. However, small business owners shouldn’t give up hope! You can boost website traffic through SEO! Here are ways how!

Keywords

The keywords you choose will determine the customers who find your business and products. A successful keyword strategy focuses on attracting customers who are ready to buy and those who are just beginning their research.

  • Keyword Research: To grasp what keywords your business should use in entertainment marketing, you want to conduct keyword research before launching SEO tactics or a blog. Are customers using short or long search phrases? Then, you can decide whether to use either or both.
  • Short-Tail Keywords: Short-tail keywords are directly related to your business. For instance, let’s say you have a marketing agency in Billings, Montana. Someone might type in “marketing agency billings” as an instance of this. When writing website copy, title tags, and navigation, focus on short-tail keywords that will bring the right traffic to your site. Keep them to three words or less.
  • Long-Tail Keywords: On the other hand, these are phrases, questions, or sentences people search for. Using the same example above, a potential customer might search for “social media marketing help.” While the person isn’t directly searching for a marketing agency, they need that a marketing agency could address. Notice how it’s more than three words?

Gaining traffic from long-tail keywords is a great way to get in front of leads early so you can turn them into customers later. The blog section is the perfect place to use long-tail keywords, not on the home page or titles, since you’ll have more room to offer value and build trust in your brand.

Site Optimization

It’s time to optimize your website for SEO once you understand the keywords your customers use to find your business. Optimizing your website for SEO involves these key components:

  • Title Tags: The title tag is the copy that appears in the search result as your page’s description and within the webpage’s tab. Title tags hold a lot of weight and should include your focus keywords so that customers are immediately directed to the page in question when they hit “Enter” in search engines.
  • Header Tags: These are headlines used on websites with the H1-H6 text formatting. H1 and H2 tags are most important to Google, so ensure your page has an understandable title with your preferred keywords in an H1 tag.

    Similar to title tags, these headers make it easier to read and improve online visibility.
  • Page Copy: Use short-tail keywords throughout your website, but never overdo it. Google will pick up on keywords even if you don’t use them in every sentence (which you shouldn’t). This is also called keyword stuffing and results in penalties.

Ultimately, you should keep your user in mind: does the copy read smoothly for your potential customer while strategically using keywords throughout your pages? If so, you’re on the right track.

Are You Ready to Scale Your Entertainment Marketing?

Contact AMW® right now for full-service entertainment marketing for music and events. Our online services will push your business to the next level. Get your quote today!

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A Guide on How to Create the Voice and Tone For Your Brand

Taylor Brown - June 22, 2022

business

The internet is a huge place—but as big as it is, it would still be fair to say it’s a pretty crowded space these days. There’s barely a corner online where your brand is free to be unique and establish its voice. Of course, while it’s not impossible to do this, it’s challenging. Your brand voice and tone are the personality traits that define how you communicate with your audience.

When starting, you must create a brand strategy that defines your company’s purpose and how you will differentiate yourself from your competitors.

A brand strategy helps you understand why you exist, where you’re headed, and who you’re trying to impress. The process also enables you to understand your brand’s personality and its place in the marketplace.

Today, let’s explore how exactly you can start creating your brand voice and tone. Here’s what you need to know:

Establish Your Brand Values and Culture

Before you set off on this journey, you must always, always, always know something about your brand’s mission. This is the framework for all other decisions you make about your brand. The ultimate goal of a brand is to help people see the mission in everything you do.

So, start by defining the mission you want to accomplish.

Every brand has values and attributes. You can expect your brand to stand for something and certain behaviors. Do you want to be a leader or a follower? Are you a minimal or a maximalist? These questions are essential to determine your brand’s voice and tone.

A clear brand voice can help your audience quickly understand your purpose and why they should care.

Go Through Some Trial and Error

Once you’ve set your direction, you can move on to figuring out the ultimate tone of your brand. Remember, there’s no set formula, and brand voice and tone are not always static. You can always change it up in the future.

As a quick tip, starting with a list of words you want to avoid is a great place to start. Things like “celebrating our customers” and “tying in with popular culture” are not just overly wordy. They’re also very generic. Strike words like these from your vocabulary.

Test all your words and phrases on your audience, and see how they respond. For instance, you can create separate landing pages for many different brand personas to test out messaging.

This will help you learn which pieces of your brand messaging resonate with your audience and which fall flat.

Define Your Brand in Three Words

Coming up with a lot of words can quickly become overwhelming and paralyzing. To define your brand voice, you can start by defining your company in three words.

This is a simple exercise that can help you determine your brand personality. It doesn’t get any more straightforward than three little words. When you just can’t figure out how to define your brand, this is a great place to start.

Your brand voice must reflect the values of your company. You should be able to find a word that perfectly captures you.

The Bottom Line

Brand voice and tone can affect your business in ways you can’t even imagine. They can significantly impact your conversions, audience engagement, and the overall message you’re trying to convey. It’s very important to ensure your audience understands your brand.

If you’re looking for a reliable and creative public relations firm, we can help you. AMW® offers a wide range of entertainment, marketing, and branding services worldwide. We operate a modern agency with remote team members throughout North America, Europe, and Asia. Our goal is to maximize our client’s growth potential by providing customized services to expand their brand. Contact us today to learn more and get started!

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Why You Should Launch An Online Course For Your Business

Taylor Brown - June 17, 2022

With many people becoming first-time business owners and going into different business ventures, there has been an exceptional amount of entrepreneurs who have decided to help others with the same. Starting a brand requires lots of hard work and time can be crucial during the launch of a new product. It can take up to quite some time before you see success in your own endeavors, but it’s necessary to simply remain persistent and trust in yourself while working towards what you feel are your goals’ endpoints.

With this, when some business owners have seen progress with their ventures, they then decide to show how they were able to get ahead by offering advice on what worked for them and how other people might be able to utilize the same skills in their own day-to-day operations. Some have found that this offers even more value by showing others how they can use their strengths and talents in day-to-day operations.

If you have a business and want to create educational material for vendors or consumers, consider creating your own courses or guides for others to utilize! There are many benefits to taking this approach:

Impact

The main thing with starting an online course is to make an impact. Anyone that may have had an interest in being able to learn your own ways of becoming an entrepreneur will massively benefit and in the long-run this will be an easier way for you to cut to the chase and give them a direct resource of information.

The best way to make an impact is by presenting informative content in the most effective way so that other people will find it interesting and useful for long-term reference.  This could be a book, a video series, or even a blog form of a guide showcasing your step-by-step journey on your business. 

Passive Income

Creating a guide or some form of an e-learning course in your niche can help you create a passive income for yourself. Not only will you be able to make an income from selling your products, but you will also be able to triple your income by simply selling a guide on how you have done it yourself. This is because you can use other resources like eCommerce sites like Shopify or even amazon to promote your knowledge that way almost every resource available to get it out there will allow for maximum exposure and therefore maximize revenue!

Community

Creating your very own online course on how you started your business is a great way to not only affect people’s lives but will help a foundation of building your own legacy while doing so. This would be a great way to establish yourself as an authority figure in your industry, which is ideal if you’re at a point where you intend on revisiting said course with the goal of rebranding down the line, think of this like building a base for yourself and then adding onto it over time. Ultimately what you’ll end up with is more than just one revenue stream. You will be building a lifelong community for yourself!

Overall, launching an online course will help you to really solidify your craft. This can ultimately be a great way of networking with like-minded individuals in your community who may need some inspiration when they’re feeling unsure about themselves. Although launching a business is a long process that requires a lot of time and effort, starting an online course doesn’t require much time at all compared to other ways of making money. This is because you make all of your hard work pay off by teaching others what they want to know!

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Tips To Kicking Off A Successful Start-Up In Business

Taylor Brown - June 10, 2022

When coming up with a plan for your business, keep in mind that concrete planning plays an important role in your success. Today, more than ever, people who launch a business often find that their passions align with what they do on a day-to-day basis.

While that is exciting and meaningful, there becomes an added layer of responsibility and a sense of urgency to monetize these passions while doing what they love. If one is fortunate enough to have management, then they can take on a new goal related to revenue generation without having to worry about getting bogged down with all of the details involved in creation – including formulating an effective strategy and sourcing third-party vendors that may be able to assist their team at some point.

Whenever you are about to begin a startup, there are a number of things you need to keep in mind before embarking on such a journey, because there are certain steps you have to take before your entrepreneurial venture is successful. Below are some action points to consider as an entrepreneur/advice for a startup.

Product Or Service

Starting a company or coming up with your own business venture can be daunting. The first step to putting anything out into the world is by establishing a base for how you’re going to make yourself stand out from the rest, as well as how it pertains to your overarching vision. When it comes down to making an impression, think about why what you’re doing is affecting people and how that will get them to pay attention – that means building awareness for your brand as things progress further. One of the best ways of getting others involved in your product or service’s voice is through content marketing so make sure that any kind of promotional efforts include pieces that speak of why their needs are being met with what you provide at a glance.

Content Goals

Creating content that is specifically geared towards overarching goals can help brands more strategically reach actual potential traffic lookers. Thinking about how you want to present your brand to others looking to learn about what your product/service will do for them (hopefully in a more specific way) helps give you a better idea of which type of content is more likely to be shared from site viewers. Creating blog postings, photos or video content specifically curated with overarching specifics in mind can help kick off a successful start to popularizing your newest brand in the marketplace!

Impact

After you’ve built your content plan, it’s also a good idea to think about what kinds of missions to assign to your projects that will aid in reaching your overall brand’s goal. A strong brand impacts not just customers, but current and potential ones as well. In order to build a strong brand identity, you have to have an impact in the right places. Which will include experiences you want to create for your customers, and how best you can improve their experiences if they currently live with certain challenges or problems.

Promotion

Deciding on whether to adopt a traditional or non-traditional marketing strategy for your brand will impact how you decide to build awareness of your organization. When deciding on your promotional methods, there are different routes you can take. One such path is investing in the promotion of content by creating valuable media pieces that customers can become familiar with. In terms of this method, creating authentic, thought-provoking content through social sharing and getting people talking about it is like word-of-mouth promotion – highly effective in spreading awareness about your business!

However, if your product or service is something that might resonate well with an older generation such as Baby boomers who are used to seeing advertisements in magazines for example, then traditional advertising methods such as community outreach or even billboards may work just as effective in helping you drive repeat sales.

Overall, If you’re looking to strengthen your current brand or start a business, we have some great options for you – Check out the latest opportunities with our Game Plan Campaigns on our site, Available now!  

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Why Artists Have More Power Than Ever Before

Taylor Brown - June 3, 2022

As an Artist, you may have concerns over your overall journey, whether it is how to find representation, where your art should be placed, what your target audience is, or even trying out new strategies on how to enhance your career in order to achieve your goals. 

Currently, the music industry is undergoing a transitional period that is allowing artists to exercise additional creative freedom. Currently, there is a lot of talk in the music industry about artists earning royalties and having overall control of their music. This is because they want to protect their copyrights. The question then becomes whether they should invest so much time into one project only to give away their rights to a label. This could result in them losing out years after multiple albums could have been released. They would have been recognized worldwide because they didn’t keep up with the changes at hand. When considering what may be the best decision for their mental health and how their career plays out, Artists should always consider these things!

With copyright control over your tracks and royalties, you can make huge decisions. It’s imperative to consider how much things will cost you, for example, if a brand reaches out to buy several tracks you’ve worked on, it’s essential to consider what amount is worth giving them to obtain ownership of tracks they may then decide to break off with you, as well as considering what other tracks you might have in store that you may want to keep to yourself.

Many emerging artists will do anything for opportunities and/or lack much guidance in their circles so each chance that they get, they may unknowingly give too much rather than sticking to their common ground and maintaining the dignity of their work. 

As a rising or established artist, if you are not yet signed to an agency and are pushing full force with your ideas, you have the freedom to control your brand imagery and be as free as you want to be in your creative process. Artists can look forward to having all the options in their hands when it comes to deciding how to pursue their music career. 

In addition to being able to control your music, you can make sure your music gets the recognition and payment it deserves as an artist. Most of the time, there are musicians who have a hit single or a smash project, but they are not given the opportunity to be paid for the work they have done or have ownership rights to it. 

Suppose a Tik-Tok song becomes viral without the artist’s knowledge. Meanwhile, they might have seen the most popular Tik-Tokers go viral and perform dance challenges with the recordings. If you’re not getting the recognition or shoutout you deserve, make sure you have copyrights for all of your songs. This will ensure you will be paid what you’re worth with the back end of things or some monetization can all go towards you depending on how your videos are presented.

Being aware of copyrights and having direct access to monetization every time someone uses your song will be beneficial for you as an artist. Along with this concept, it is also important to get into sync with your music licensing. Thus, you are not limiting yourself when it comes to opportunities on your end. For example, if you make a mega-hit song or a niche song that will go viral and reach the hands of a commercial or be a good fit to showcase elsewhere, it would be wise to get the opportunity to have rights over them and to explore synchronization.

With this, you can have endless amounts of options when it comes to having this much power in your music career. 

Having more power in your career has a lot to do with your overall impact, alongside these options. You have the most impact on your audience when you have control over your music and the direction of your career. In addition, you must control the power you create by giving back to others. It’s always gratifying to feel in control of your connection with people as you listen to your music and most importantly through the power of your craft.

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How to Convert Your Audience Into A Fan Base

Taylor Brown - May 27, 2022

Learning how to take your existing audience and turn them into a lifelong fan base is an important skill to master both for the music industry and for overall businesses. The reason for this is that it allows you to expand upon your portfolio and can also make it possible to continue selling your work more easily in the future. It also gives you a stable relationship between yourself, your impact, and what you have to offer to potential consumers. 

For example, as an artist, you don’t want to do performances or may not do so as often but still have people who wish to buy your CDs, download tracks, or acquire merchandise related to your name. 

Many people are not taking advantage of the impact they have with having a large or niche community and scaling it to grow in ways that they can expeditiously. This is where marketing and strategy come into play to advance yourself to the next level. It can be effective as you scale yourself to having an audience that can support you monetization-wise, help build your brand’s credibility and overall give you the opportunity to have genuine fans interested in what you’re doing. We give insight into what makes some people more likely to truly get behind someone they haven’t known very long than others and provide ways on how you can develop these skills of social connection with ease.

Getting Started

In order to use your audience as a fan base, you should create content that is unique to your niche, which helps differentiate your overall mission as you begin to operate your own business. Sharing valuable articles, social media posts and blog entries about topics relevant to your niche and related to what you’re trying to accomplish on a professional level will allow others to identify with what you stand for leading to slowly building a fan base for you.

Coming up with effective ways of marketing yourself based on how you want to be perceived online and what you end up producing (which involves the content creation process) will strengthen this advantage because it strengthens your ability to build the right audience and fan base for yourself perhaps before you even implement an effective marketing strategy.

Execution Strategy

Creating products or services is a surefire way to help your business get further out into the public thus creating interest in what you have to offer. This is a key step for offering something that your audience will appreciate to want to turn into loyal supporters. The problem with this approach is that there isn’t much-sustained value for you and your fan base once the initial product launch has concluded. One great way to improve business development opportunities present in your field is by leveraging an already existing fan base as opposed to building a brand new one made up of people who are entirely unfamiliar with what you do or who you are!

Creating products or services for your audience to want to get involved in becoming a “Fan” (or better yet supporter) will help to accommodate this. There are many people with large audiences that don’t necessarily know that they have the support or even a fan base because of execution.

This can pertain to a musician who may have music projects but isn’t at the stage of other monetization incomes because – say – they haven’t yet decided on merchandise, or created a space where their fan base can interact as a community. Executing ideas you may already have and getting into the creative process of launching something centered around your brand can help establish this which can then pay off to growing your community and monetizing from your fan base.

Resources

Besides getting the word out by creating ways for people to become fans of your brand and what you’re offering, it helps to have a support team on your side. Utilizing things like the media, influencer marketing, and other outlets can help spread the word about what you’re doing. For example, posting updates through blogs and podcasts are great ways to get out information regarding current projects as well as establish yourself as a person worth supporting. If a blogger mentions you favorably in their post, for example, that can certainly leave an impression on someone who sees it. And if you gain support from one blogger or writer, chances are that their followers will then visit your website or some other outlet to see more details about you. In this way: all publicity is good publicity!

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The Importance Of Having A Goal-Driven Schedule For Your Brand

Taylor Brown - May 20, 2022

As an artist, you can turn to management for help when it comes to figuring out new ideas and ways to stay on track with your goals. If you’re pursuing a different career path being smart with your schedule can help you succeed. With all the content that has to be created, events hosted and social media updates scheduled, a lot of artists find themselves getting burnt out by such commitments. More importantly, with so many other responsibilities on hand, many are left asking whether they really have enough time for everything that needs doing related specifically when it would come down to managing their business as well. This is where you may consider hiring managers because we’ve learned that having someone else who is knowledgeable about these areas gives you more time to bring your talents into full play!

If you’re a seasoned talent who has been around for years and you feel like you just want someone bigger and better to oversee your realm, then look no further! There are plenty of reasons why it would be smart to bring on a manager; that being said, this new addition to your staff will simply streamline the things for you as a brand. Furthermore, here’s how managers can help prevent burnout when managing a busy schedule before talking about the most common time management strategies that your manager could easily implement.

Sticking To A Schedule

A routine is so important when making plans for a career. It’ll give you the opportunity to establish an organized workflow and will allow you to walk through the steps necessary to create one of your own that would fit your style. Having a schedule can be taxing at times, but it’s always worth it in the end because it focuses you on everything that needs to get done every day in order to free up enough time in the future. Maintaining a good routine can make business run smoothly and will also help you top stay on track with getting everyday tasks done.

Streamline Your Brand

Essentially, being better organized is a big part of streamlining projects and making sure you have time to get the job done. Coming up with an effective schedule is also just as vital and can immensely improve your game plan as well. Some tips for streamlining your brand with your schedule can include: scheduling time early in the morning to catch up on industry news and research reports; making room at the end of every day for taking care of any creative ideas or thinking carefully about how you would like to develop your skills and educating yourself on your niche.

Creating A Game Plan

If you have a set schedule and stick to it, then you will find that your days will tend not to be as hectic as those with unscheduled and less disciplined routines. Creating systems for yourself will help you delegate tasks and manage your time more effectively. This can also positively affect your productivity should you remain disciplined! Having a simple task list which you can tick off one by one is a great way to feel completely “on top of things” even if in reality you are not quite there yet… but ticking things off the list forms the illusion that progress is being made, so the overall stress levels associated with feeling like nothing ever gets done tends to quite naturally reduce!

Establish Your Brand Schedule

It’s a good idea to be realistic with your goals, especially when it comes to your brand. If you’re like most businesses in this competitive market, then you’re likely working on building a reputation for yourself and making more profit. A big part of building a strong brand is by having consistency with the way you sell your products or services to others. This is why it’s important to use every project that you work on as an opportunity to establish your identity. You also have to put some of your thoughts into what other well-established brands are doing. Then envision how you can improve upon their strategies in order to improve on yours!

For more tips on staying on track this season check out our Blog post on Steps on Upgrading Your Social Media Strategy

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Steps To Upgrading Your Social Media Strategy

Taylor Brown - May 6, 2022

As the Internet of things continues to progress and thrive, social media is quickly becoming a crucial aspect of marketing for most brands and businesses. To successfully use social media for marketing purposes, it takes a lot of dedication to ensure that your presence is always consistent, curated, and actively managed. Most people enjoy using these forms of connection in today’s online world because it keeps their current or potential audience engaged and interested in what they have to offer for a product or service, or you might be an inspiration to making a greater impact. 

However, managing an online presence and connecting with potential customers or collaborating with other companies you’re interested in doing business which can be a difficult task.

The concept of social media is a constantly evolving and changing phenomenon that has helped form the backbone of marketing strategies in many industrial sectors. For those looking to establish a social media presence, but feel like they need some guidance along the way, here are a few steps to make things easier in your process of upgrading your current social media strategy including, building a loyal fan base, increased web traffic, gaining new clients, building authority in your niche (through the sharing of high-quality content that your followers trust) and many more. 

Consistency

Dedicating time to your social media strategy works wonders for you to identify the best times to post for your audience and get on a content calendar schedule. It is essential to have a consistent posting schedule that you can become accustomed to so that you or other team members can recognize what will resonate most with your audience!

The best way to establish a good schedule for posting on social media is to set out specific times you plan on posting daily based on what days of the week you would like to see posts. Establishing a plan with specific days of the week set aside will allow you to post regularly, so it’s always bringing in new business options.

Establishing A Loyal Fan Base

The end goal of a sound social media strategy is to build out the proper loyal fan base that can resonate the most with your content, messaging, and brand. A strong core audience will help you reach out to niche-related hashtags and establish more success with your brand through a more straightforward process of building and eventually expanding upon it. We all know that what has worked wonders in solidifying a good reputation, selling products, and many other reasons has a social media following for your brand that can support and advocate for all of your efforts. You can find the most success by sticking to hashtags related to the niche market that falls under the same category or interest group that one or more of your products might appeal to.

Curated Page

Page curation is a vital part of your marketing strategy because it ensures visitors will keep coming back to your page to see what you have for the next. There won’t be any confusion about who you are and what you offer with instant access to information! A curated page makes it easier for others to identify with you because they’ll know exactly where you stand in the industry. Your page will make it easy for brands to want to work with you because instead of having to sift through hours of content, they would rely on a one-stop-shop that hardly leaves anyone wondering where else could they go if they’re trying to find something related to [insert your niche here].

Features

Another tip when stepping up your social media strategy is to use all the features that roll out within Instagram. Instagram tends to push out content more often when you’re taking advantage of things like Instagram Reels, using trending sounds when applicable, and a bonus initiative for content efforts. If there’s a new feature that has been added, such as stories or live streaming, it is important to take advantage even if you disagree with that kind of content and do not think it will work on your profile.

It’s crucial to stay ahead of the game regarding social media. You need to ensure that you can predict how your brand will fare on every channel because each has its audience and unique algorithms that you must consider when managing your accounts. Make sure that you stay true to yourself when putting in the planning and effort for social media marketing so as not to stray away from what made your brand successful in the first place; use this idea as an opportunity to brainstorm new ways to highlight what truly makes your company stand out from the competition!

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Billboard Advertisement Strategies For Musicians

Taylor Brown - April 29, 2022

As the internet continues to revolutionize how businesses market their brands and products, there are newer ways of strengthening these marketing strategies when adapting to new forms of technology and technological innovation. This includes advertising on the internet as well as other mediums like billboards. Many people believe that billboards are a waste of money because nowadays, people don’t pay attention to them with their phones or other devices. However, they can still be highly effective if used properly.

There are many advancements and improvements in the newest forms of billboard advertisements. These include incorporating new methods for displaying ads, such as utilizing safe or newer technologies to light a display. With all of these new strategies being implemented, people need to rely less on other forms of traditional media. There will be billboards in many different forms which work well for any given audience you want to target, making it worth its advertising cost.

Here are some ways you can implement Billboard ads into your newest marketing strategy if you are looking into management for billboard advertising or seeking to distribute this independently.

Why Choose Billboard Ads?

Outdoor advertising has been around for a long time, and there are many good reasons. Whether it’s a car driving on the road, or an airplane flying overhead, outdoor ads are beneficial and cost-efficient when you want to reach out to potential customers quickly.

Utilizing the newest ways of billboard advertisement technology can kill two birds with one stone, as more people will see your projects. Compared to traditional methods of outside advertisement, billboards are more effective since their size, presentation, and eye-catching appearance make them a more effective way to reach a broad audience instead of a smaller audience.

Selecting Your Location

When planning out a billboard advertising campaign, it is critical to spend enough time developing an effective plan for the advertisement. One factor which could have a huge determining impact on the success of your campaign is choosing locations that are most likely to be seen by audiences in high-traffic areas – including neighborhoods where people tend to hang out, long stretches of highway and freeway, downtown business districts and other densely populated areas.

Consider the likely areas your billboard ad will catch a viewer’s eye. For example, are they in a shopping mall? An entertainment hub? Wherever they happen to be, consider how and where you’d like your potential customers to see your ad and make sure it’s placed accordingly! You’ll get the most from putting up your billboard because of this.

Brand Awareness 

Billboard adverts will easily catch peoples’ attention and can have them read your message in just seconds, which may be more effective than other media like newspapers or email. However, it’s important to remember that billboard advertising is primarily a visual form of communication, so it works best with projects where images speak louder than words.

Management

Looking for growth within your marketing strategies and finding the right tools to hold your brand accountable can be challenging, so seeking out management for billboard ads is a surefire way to make progress with building out your strategy in the long run to attract customers. If you choose to go an independent route with billboard advertisements, there will be a lot of essential things to keep in mind when it comes down to making sure that you’re getting the maximum benefit out of your strategy while also keeping others who are offering their services for billboards close by at all times. This can help with targeting the right locations where you put up these ads during peak seasons and placements and save you time from trying to look into matters yourself!

The process of billboard advertising requires time, investment, planning, and thoroughness. You may need a team of people to manage this venture and the scope of the scene to create the best comparative advantage. Consider management for your billboard ads if you’re open to developing a campaign to get your project seen by a larger audience. It would be a great way to expand and have a successful campaign.

We currently help clients achieve their goals with billboard advertisement; depending on your budget, you’ll have the advantage of choosing between 3 campaigns from basic starter campaigns, showcasing your projects in the heart of NYC with our basic, standard package, and premium billboard campaigns. To find more information on how to get started with billboard packages, check out our Billboard ad campaigns; available now! https://www.amworldgroup.com/billboard-ads

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