You’ve got the music, the band, and the dream. Now, it’s time to hit the road and take your music to the masses. As an up-and-coming musician, touring is a great way to get your music out there and build a following. But before you explore what the world has to offer, there are tried and tested things you should do to ensure your tour is a success.
One of the most essential things to know about touring is that it allows you to connect with your fans on a personal level. When you’re out hopping from stage to stage, you’re not just playing your music for people, you’re also meeting them and talking to them. This is an invaluable opportunity to connect with the people who support your music, allowing them to view you as a real person behind the craft.
Of course, touring takes a lot of hard work and planning, but it can be a hugely rewarding experience for both you and your fans. If you’re ready to take your music career to the next level and ensure you make a successful music tour, the tips below should help put you in the right direction:
Important Factors to Consider When Planning a Music Tour
Tip #1: Connect with a Team Who Supports Your Vision
When it comes to planning a music tour, one of the most important factors to consider is connecting with a team who supports your vision. From the booking agent to the tour manager, to the sound technicians, to the videographers, there are a lot of people involved in making a music tour happen.
Of course, budding artists can start with the core team to get their tour rolling, which typically comprises a tour manager and a booking agent. As you grow your music, everything else should follow as run into more opportunities along the way.
Big or small, it’s crucial to find a team that believes in your vision and is committed to helping you make it a reality. The right team will help you navigate the logistics of planning a tour, and they’ll also be there to support you every step of the way.
Tip #2: Take Your Time Finding the Right Tour Manager to Guide You Through Your Tours
As mentioned above, you need to build a team who can pave the way for your successful music tour. But a tour manager’s role is pivotal, that’s why this section emphasizes the importance of vetting the best person who can meet your unique needs.
After all, a tour manager will be responsible for many aspects of the tour, including booking venues, coordinating transportation, and handling finances. To wit, make sure that you find someone who is experienced and who you can trust to handle all of the details of the tour.
Tip #3: After Finding the Right Tour Manager, Consider Tagging a Reputable Booking Agent With You
A booking agent can be a great asset when it comes to securing gigs at high-profile venues. A good booking agent will have connections with promoters and venue owners, and will be able to negotiate good deals on your behalf. They can also help you with transportation and accommodation arrangements, as well as can provide you with valuable advice on how to make the most of your tour.
When choosing a booking agent, it is important to choose someone who you can trust and who has a good track record. Be sure to ask around and get recommendations from other bands or artists who have used their services.
Once you have found a few good candidates, be sure to meet with them in person to get a feel for their personalities and to discuss your specific needs. Working with a reputable booking agent can make a big difference in the success of your tour, so be sure to take the time to find the right one for you.
Tip #4: Make Sure You Have a Good Marketing Plan
Before you head out on tour, it’s important to make sure that you have a good marketing plan in place. You need to make sure that people know you’re coming, and you need to generate excitement for your shows. There are a lot of different ways to market a tour, so make sure to do your research and choose the methods that will work best for you.
Tip #5: Have a Budget in Place
Touring can be expensive, so don’t let the numbers overwhelm you later on by preparing a strict budget before you start booking shows. Make sure to factor in the cost of transportation, lodging, food, and other expenses you might incur. It’s also a good idea to have a little extra money set aside in case of emergencies.
The Bottom Line: Exploring Different Factors Playing Together to Build a Smashing Music Tour for Aspiring Artist
In the age of the internet, it’s easy to get lost in the shuffle, but there’s nothing like a live performance to really connect with an audience. Touring can be tough, and it’s important to remember that things might not always go according to plan. But if you’re armed with the tips above and a positive attitude, you’re sure to have a great time on tour.
Do You Need Help with Your Music Tour Management?
As an artist, you need to be focused on your music and your performance and leave the logistics of your tour to someone you trust. At AMW®, we’re a concert touring company that has years of experience in music tour management, and we will work with you to ensure your tour is a success. Contact us today to learn more about our services!