Singer-songwriter Paulleo releases new single with music video
Tuesday, July 22, 2014 – Los Angeles –
Quick Summary
Paulleo Davis has released the music video for his latest single, “New Shyt,” which reflects themes of transformation and modern living. Co-produced with Kief Brown and featuring Sy Ari Da Kid, the video showcases Paulleo's musical talents in his impressive home. Known for his work with major artists and a successful production company, G.N.M Entertainment, Paulleo is also finalizing his new album and planning a tour later this year.
Produced and written by the ASCAP Award-winning Paulleo and Grammy nominated Kief Brown, the new track also features a few bars from popular Atlanta rapper Sy Ari Da Kid. Shot in Paulleo’s extraordinary 15,000sqft home, “New Shyt” evolves around moving on to different things -- from the style of music to how you are living; Notably reminding us that its time for something new.
Directed by CROOKED and edited by GT Films, the video captures the multi-talented musician and emerging r&b crooner as he fashions the modern elegance of playing the piano with his beautiful vocals and trendy hook. In addition to the video, the “New Shyt” has plenty to offer both r&b and hip hop fans alike.
About Paulleo
Singer, songwriter, musician, producer, and composer. Born and raised in Brooklyn, New York. At the age of three, Paulleo Davis began singing in church, dancing and pop locking in the streets of Flatbush Ave. At the ripe age of seven, he won his first talent show. It was the glitter glove one and moonwalk on television that summer, inspiring Paulleo to know who and what he wanted to become, an Entertainer.
Emmanuel Lewis, also known in entertainment as “Webster” and childhood friend of Paulleo, afforded him the opportunity to speak to Michael Jackson. As a child, Paulleo often spoke to Michael Jackson about his future in the music business. The wise and prolific, King of pop, Michael Jackson asked Paulleo “What will set you apart from everyone else”. Paulleo thought about all his idols including Michael Jackson, Prince, the elusive Stevie Wonder, John P. Kee, and Eddie Murphy answering the King of Pop with one word “uniqueness”.
Official website: www.darealpaulleo.com
Twitter: @DaRealPaulleo
Frequently Asked Questions
How do independent artists promote their music effectively?
Effective music promotion combines digital strategies with grassroots efforts. Build a presence on streaming platforms with optimized profiles, engage your audience on social media with behind-the-scenes content, pitch to playlist curators, submit to music blogs and publications, collaborate with other artists, and perform live whenever possible. Consistency and authenticity build lasting fan connections.
What is the best strategy for releasing new music?
A successful release strategy starts 6-8 weeks before drop date. Build anticipation with teasers and pre-save campaigns, pitch to playlists at least 4 weeks early through distributor tools, coordinate social media content, reach out to music blogs for reviews, plan a release day event or live stream, and maintain promotion momentum for at least 4 weeks after release.
How does playlist placement affect music careers?
Playlist placement can dramatically increase streams, followers, and discovery. A single editorial playlist placement can generate thousands to millions of streams. It introduces your music to new listeners, signals credibility to industry professionals, and triggers algorithmic recommendations. Focus on both editorial and user-generated playlists across multiple streaming platforms for maximum exposure.
Is music PR worth it for emerging artists?
Music PR is worth the investment when you have quality music ready and a clear brand identity. Professional PR secures coverage in music publications, blogs, and podcasts that builds credibility and industry connections. The earned media acts as social proof that attracts playlist curators, booking agents, and potential collaborators. Start with targeted campaigns rather than broad national PR.
What are the best strategies for growing a fanbase?
Focus on creating genuine connections with fans through consistent engagement on social media, email newsletters, and live performances. Share your creative journey and personality, not just finished music. Collaborate with artists in complementary genres, participate in online communities, and leverage user-generated content. Quality engagement with a smaller audience beats surface-level interaction with a larger one.
How much should independent artists spend on music promotion?
Budget 15-30% of your projected revenue on promotion, or $500-$5,000 per single release depending on your career stage. Prioritize playlist pitching services, targeted social media ads, PR campaigns for key releases, and professional visual content. Start smaller, track results carefully, and reinvest in strategies that demonstrate clear return on your investment.
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