Success Stories: InFiction featured in Kia TV Commercial
Earlier this year A&M Entertainment was hired by Los Angeles based EDM duo InFiction and our team developed a PR strategy to further increase awareness and media exposure. A&M's popular PR Plus Campaign was utilized to implement this plan and customized for InFiction's needs. And while the initial campaign did take some time to unfold, we are happy to report that InFiction was recently approached and featured in a TV ad commercial by Kia Motors. The duo's distinctive remix of David Bowies "Let's Dance" fit the new 2014 Kia Cadenza's sophisticated look and high-end appeal. Another great example of how great publicity can bring unexpected and attractive opportunities.
Quick Summary
A&M Entertainment successfully implemented a customized PR Plus Campaign for the Los Angeles-based EDM duo InFiction, enhancing their media exposure. Their efforts led to InFiction being featured in a Kia Motors TV commercial, showcasing their remix of David Bowie’s "Let’s Dance," which complemented the sophisticated aesthetic of the new 2014 Kia Cadenza. This opportunity highlights the potential of effective publicity in generating unexpected, attractive prospects for artists.
To Learn more about InFiction's success with the PR Plus Campaign please visit our Case Studies.
About the Kia Cadenza Commercial
Visit our PR & Publicity section to learn more about A&M Entertainment services and get a Free Quote on your project today.
Related Articles
5 Effective Music PR Strategies
Music PR is one of most important aspects of releasing a successful album or single. We help independent artists and musicians with PR strategies that will help to further their careers. Determining w
How a PR Company Can Help Your Band Reach the Next Level
When you are a part of a band, it is important to ensure that you have a strategy in place for promoting your music and connecting with fans. This is where a PR company can be of great help. A PR comp
AMW’s Own Mike Coates Featured as Expert in New Ebook
AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to