How Gen Z is Redefining Wealth, Wellness, and Work — And What That Means for Brands in Music, Entertainment, and Lifestyle
Over the last decade, Gen Z has emerged as one of the most influential generations shaping the future of culture, commerce, and communication. With spending power exceeding $360 billion globally and expected to reach $2.6 trillion by 2030,¹ they are not just reshaping markets—they are reshaping meaning. For Gen Z, …