AMW

  • AMW Blog
  • Store
  • Our Services
  • Get a Quote
AMW Pro Lessons All Access $149/yr
AMW Pro - Learn how to build your brand!
All Access $199/yr

Top Music Promotional Strategies from AMW

Laurel Daggers - January 17, 2020


It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them. 

This happens so frequently to so many talented performers because they don’t factor in promotion as an important part of their career. Promotion is so exceedingly important because that’s how you, as a musician, are introduced to the public – who will potentially become your fans. If the public doesn’t know you exist, you have no audience. If the public does know you exist but doesn’t like what they see ( or has no feeling about you one way or the other, which is almost worse), you have no audience. You don’t have to have an audience to be a musician, but you absolutely do if you want to be a successful one. Let’s talk about the best promotional strategies for the upcoming year.  

Brand Yourself

Everyone has a defining “story” that’s driven them to become an entertainer that stems from an important place in their personal history. Successful entertainers know that digging deep and finding that human element will help them to create a foundation to build their personal brand. It does this by giving their audience a solid place to connect with them. 

Create And Monetize Your Own Website

Even if you’re starting out with a small budget, creating a professional looking website has become fairly simple these days. Use high quality photos and keep your information up to date. Set an attainable posting schedule when you’re just starting out so that you can continually drive traffic to your site. Once you have consistent traffic, you can monetize your website by joining affiliate programs, selling your merchandise and music, and adding a donation button. Adding a link to your email list on your website will also keep your audience updated on any new releases or events in your career. 

Launch A PR Campaign

Bringing in a professional in to help promote your releases and events is important. Public Relations professionals exist for a reason, it’s a specialized field that takes extensive planning and strategy. They also have professional contacts and relationships with media professionals, which means they’re more likely to take you seriously and want to cover your work if they are introduced to you via a PR expert. 

Do Your Own Research

While it’s always beneficial to obtain a pro to help with your outreach, it’s equally beneficial to do your own research about the basics of promotion. There’s no excuse these days not to know at least the bare minimum of what promotion entails and what to expect from a reputable company, especially if you want to work with one (you do). It’s always ok to ask questions of the people you work with, however, you get a lot farther in the business world when you ask educated questions. Treating your music as a business and presenting yourself as a professional is the best way to ensure success. 

Top Music Promotional Strategies from AMW was last modified: October 12th, 2020 by Laurel Daggers

NEED MUSIC PROMOTION?
We provide Music Promotion for artists and labels. Learn more about how we can help you grow today!
 
Music Promotion

Related Posts

  • The Future of CryptoCurrency & NFT
  • What Selling NFT’s Mean For The Music Industry
  • The Benefits Of Internet Radio Promotion
  • Take Your Record Label to the Next Level Through Marketing
  • Pop Singer Jason Zhang’s Latest Release Showcased in Times Square
  • Sweet Valentine’s Day Deal – 15% Off Digital Boost Campaigns
Tags | Agency, amw, Guide, Music, pr, Promotion, Strategy
 0 0
Share Now

Laurel Daggers

Laurel Daggers is a writer and the Business Development Director at AMW Group. Currently residing in Los Angeles, CA, she writes about social media and entertainment business strategy.

Speak Your Mind! Cancel reply

Previous Post Pinkfong Reimagines “Baby Shark” Video With Yellow Suit-Guy from “Gangnam Style”
Next Post 4 Reasons Social Media is the Best Music Promotion

AMW is an award-winning agency that works with branding, PR, and major events. www.amworldgroup.com

Random Quote

Why did I want to win? Because I didn’t want to lose!

— Max Schmelling

Featured Product

Connect Us

Hand Picked Posts

  • brand consistency Company Blog

    Why Is It Important to Build Trust with Brand Consistency?

    March 29, 2023
  • PR Company Blog

    6 Ways Digital PR Contributes to Your Business Success

    March 23, 2023
  • Brand Messaging Company Blog

    How to Use Brand Messaging to Enhance Your Brand Identity

    March 16, 2023
  • Music Promotion Company Blog

    Things to Consider When Hiring a Music Promotion Company

    March 9, 2023
  • band Company Blog

    How a PR Company Can Help Your Band Reach the Next Level

    February 9, 2023

Ready for Take-Off?

  • AMW Blog
  • Store
  • Our Services
  • Get a Quote

© 1997-2023 AMW Group Inc. All Rights Reserved.