Music is one of the industries in which PR has an enormous effect on performance. We all know about great artists in the music industry who aren’t as notable as they should be.
Getting the right momentum through the right PR can result in an artist gaining popularity and people talking about their work while missed opportunities can result in even a great artist remaining undiscovered by the majority. Here is 10 Music PR steps we recommend to help advance your career.
1) Reviewing previous efforts
The first step is to look at what you have done before and what part of that succeeded and what failed. If this is the first time you are releasing anything then you can look at the PR work done by other local artists.
2) Develop a social media strategy
These days, music thrives primarily through social media. Getting shares on Facebook and Twitter is vital for new artists and this can only be done if you have a proper social media strategy to follow.
3) Keep a keen eye out for other releases around you
Is any other artist releasing something at the same time as you? Try to make sure that when you release your material, it is the only thing that people have to talk about.
4) Constant communication between the artist and the PR agent
Communication is the key to success in music PR; it is imperative that the artist and the people doing PR are always on the same page and can always reach each other.
5) Press Releases
When you release something new, publish a press release about it, which will give you the opportunity to shape the conversation that will happen around it.
6) Study publications which may be interested
The key to generating positive music PR is identifying people and publications that will be open to your type of music. Look for genre specific publications as they are much more likely to provide you coverage.
7) Prepare the album for release
When the time to launch comes, the album needs to be in its best form. Make sure that you complete not just the music on the album but the packaging and distribution details as well.
8) Prep for media outreach
Once you have a good idea on the media outlets you’d like to reach, you should be prepared to pitch your project accordingly and making sure it’s circulating online. You want people to be aware of your new release and that they are taking an interest in your music.
9) Populate your media pages
When people first hear your name, they will search on popular media websites such as SoundCloud, YouTube, Spotify, and other similar platforms. Make sure they find something that piques their interest.
10) Generate buzz on social media
You don’t have to be restricted to your own social media pages; ask artists who you have worked with to post about you and your work as well to reach a larger audience.