5 Common Misconceptions about Event Management

Have you ever been to a seamlessly run event and thought, “Hey, I could do this”? Even though a good event manager makes it look effortless, there are many complexities of the job that can only be seen from the inside. Here are the 5 most common misconceptions about event management. Most work happens on the day of the event People see event managers working hard on the day of the event and …

Read more

CONNECTIONS West Coast Trade Shows

Our Friends at LE BOOK invites distinguished members of the creative industry to the CONNECTIONS WEST COAST trade shows taking place on Jan 31st at HOTEL VITALE in San Francisco and Feb 2nd at THE PACIFIC DESIGN CENTER in Los Angeles. LE BOOK, the international reference for fashion, photography, and advertising, announces 10 celebrated editions of CONNECTIONS: the first and only custom-made trade show for Les Creatives worldwide. CONNECTIONS welcomes a microcosm …

Read more

10 Things Your Competitors Can Teach You about Branding

Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what your competitors are doing. The people who are going after the same demographic as you need to appeal to the same demographic as you. Here are 10 …

Read more