Media coverage significantly enhances event visibility and credibility, increasing attendance by an average of 37%. Effective media relations require strategic planning, compelling storytelling, and building journalist relationships. This guide provides actionable strategies for securing media coverage, crafting newsworthy angles, utilizing various media formats, and measuring long-term impacts beyond the event itself.
Boat shows represent a cornerstone of the marine industry’s marketing calendar, attracting thousands of enthusiasts and potential buyers each year. These events showcase the latest vessels, marine equipment and nautical innovations while creating valuable networking opportunities for industry professionals. Effective publicity strategies can transform a standard boat show into a …
The costs of hosting an event can add up quickly. From choosing a venue to finding decor and securing advertising, it can become a challenge to stay within your budget. We’ve got some helpful tips that will help you pinch your pennies for your next event. Be Selective With Your …
As a musician or band going mainstream, it is imperative that you get a hold of sponsorships from trusted and known brands that will help boost your musical career to new heights. Here are 7 surefire tips to getting sponsors for your event: 1. Make a List of All the …
Businesses arrange corporate events to celebrate the success of their employees as well as to interact with their customer base. It takes a lot of time to plan for the event. However, the success of the event often rides on one decision, a theme for the event. While captivating visuals, such …
Similar to all other social gatherings, beverages are a key factor in events. Often, businesses or companies that organize events fail to comprehend that their choice of drinks served at their events actually speaks volumes to the event attendees. Not just the drink itself, but the way it is served …
Looking for the perfect city to host an event in? May we recommend New York, one of the greatest cities on earth? People have a lot of different opinions about New York – some love the diversity, some think New Yorkers are rude, some think it isn’t safe – the …
Attracting people to your events is not an easy task and it gets even more difficult if you happen to have an unimpressive or a dull looking event website. Before a person chooses to attend an event, they are sure to check the status of the event organizer’s website and …
Color doesn’t just brighten up a room, it also has a huge impact on human behavior. All humans rely on sensory input; and color, when used skillfully, has been proven to prompt certain responses. Everywhere from marketing to interior design the use of color has been used to great effect, …
If you are holding an event at the national level, or an event where you are expecting people from all over the world to show up, you need to make the right decision about not just the venue but the city and state as well. The issue is that you need …
Have you ever been to a seamlessly run event and thought, “Hey, I could do this”? Even though a good event manager makes it look effortless, there are many complexities of the job that can only be seen from the inside. Here are the 5 most common misconceptions about event management. Most work …
When you are deep in the trenches of bringing a new brand the clout you need to succeed, a great event is one of those instances where your brand is seen as an entity that will extend way beyond the few hours that took place during the event. The task …
Sponsor consulting agency offers “how-to” approach on proposal development and securing sponsors January 20, 2014 – Los Angeles, CA – A&M Entertainment’s new Sponsorship Power Toolkit is a sponsor-securing tool developed primarily for event producers, industry professionals and business owners. This new toolkit offers professional guidance to assist individuals with …
When you are at a Concert as an artist, or a trade show or event as a vendor, there are things you can do to make your wares shine a little and get as many or more views than the competition. Even if you are the sole musical act or …
DJ Alexandra Richards will be spinning at SUNSET® Produce’s private corporate event on Thursday, April 18th in Toronto. A pioneer and industry leader in the gourmet greenhouse industry, SUNSET grows and markets nationally recognized brands such as the Campari® Tomato, Splendido™ Grape Tomatoes, Kumato™, and Champagne Cocktail Tomatoes™. The event will …