Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you want your brand to succeed. Here are some books that will go a long way in helping you.
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
This fantastic book is a must read for people who want to learn more about launching brands. It takes you through all the steps of designing a brand identity. The fact that it is written to tell everyone in the team what they need to be doing is great – even if you are doing it alone, it helps to know what the different tasks are for brand launches.
Positioning: The Battle for Your Mind by Al Ries
Everything has a position and place in your mind. Some things are thought of as good, some as expensive, some as exquisite, and much more. This positioning doesn’t happen by happenstance; it is carefully thought out by brand designers and managers. This book is a fantastic primer to learning how positioning works and how you can make it work for you and your brand.
The 22 Immutable Laws of Branding by Al Ries
This book is a classic – pretty much everyone who has formal education in branding or marketing will know about this book. The 22 laws cover the whole spectrum of branding and end up teaching you a lot. The book takes a different approach from most branding books but just by understanding the 22 laws you will know how to make your brand work.
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand by Jeremy Miller
Here’s how you make your name stick to the minds of the consumer. The 12.5 principles defined here will ensure that your brand has a unique identity that sticks out instead of just blending into everything around it. This book is fun to read and uses great examples to teach you the principles of branding.
Introduction to Personal Branding: 10 Steps Toward a New Professional You by Mel Carson
Branding isn’t just for products, you can brand yourself too! Everyone has a personal brand as well and this book will help you create a better brand. Your personal branding dictates how people treat you and what they think about you so this is an important book!
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
Yes, we know this book isn’t exactly about brands, but you should still read it if you are planning to launch a brand. Social media has become an essential tool for branding these days and if you want to make an impact with your brand you will need to know how to use this tool.