The internet is a huge place—but as big as it is, it would still be fair to say it’s a pretty crowded space these days. There’s barely a corner online where your brand is free to be unique and establish its voice. Of course, while it’s not impossible to do this, it’s challenging. Your brand voice and tone are the personality traits that define how you communicate with your audience.
When starting, you must create a brand strategy that defines your company’s purpose and how you will differentiate yourself from your competitors.
A brand strategy helps you understand why you exist, where you’re headed, and who you’re trying to impress. The process also enables you to understand your brand’s personality and its place in the marketplace.
Today, let’s explore how exactly you can start creating your brand voice and tone. Here’s what you need to know:
Establish Your Brand Values and Culture
Before you set off on this journey, you must always, always, always know something about your brand’s mission. This is the framework for all other decisions you make about your brand. The ultimate goal of a brand is to help people see the mission in everything you do.
So, start by defining the mission you want to accomplish.
Every brand has values and attributes. You can expect your brand to stand for something and certain behaviors. Do you want to be a leader or a follower? Are you a minimal or a maximalist? These questions are essential to determine your brand’s voice and tone.
A clear brand voice can help your audience quickly understand your purpose and why they should care.
Go Through Some Trial and Error
Once you’ve set your direction, you can move on to figuring out the ultimate tone of your brand. Remember, there’s no set formula, and brand voice and tone are not always static. You can always change it up in the future.
As a quick tip, starting with a list of words you want to avoid is a great place to start. Things like “celebrating our customers” and “tying in with popular culture” are not just overly wordy. They’re also very generic. Strike words like these from your vocabulary.
Test all your words and phrases on your audience, and see how they respond. For instance, you can create separate landing pages for many different brand personas to test out messaging.
This will help you learn which pieces of your brand messaging resonate with your audience and which fall flat.
Define Your Brand in Three Words
Coming up with a lot of words can quickly become overwhelming and paralyzing. To define your brand voice, you can start by defining your company in three words.
This is a simple exercise that can help you determine your brand personality. It doesn’t get any more straightforward than three little words. When you just can’t figure out how to define your brand, this is a great place to start.
Your brand voice must reflect the values of your company. You should be able to find a word that perfectly captures you.
The Bottom Line
Brand voice and tone can affect your business in ways you can’t even imagine. They can significantly impact your conversions, audience engagement, and the overall message you’re trying to convey. It’s very important to ensure your audience understands your brand.
If you’re looking for a reliable and creative public relations firm, we can help you. AMW® offers a wide range of entertainment, marketing, and branding services worldwide. We operate a modern agency with remote team members throughout North America, Europe, and Asia. Our goal is to maximize our client’s growth potential by providing customized services to expand their brand. Contact us today to learn more and get started!
