How to Make Your App Stand Out in the App Store

Mobile app marketing is on a constant rise. More and more businesses are turning to this platform due to its countless benefits. With 77% of the world’s population using the internet via smart devices, businesses can reach the target audience and increase brand awareness. Although going mobile is a relatively new tactic to promote a business, it has definitely changed how businesses carry out their marketing campaigns. However, it’s another …

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Honing in on Necessity: Do I Really have to have the latest Gadget?

When ads run and you see the next best thing on a preview, it sure is hard to not want to purchase it right away. A statistic that really grabbed us this week is about consumers and exercise devices: 12 percent of consumers plan to buy a wearable fitness monitor over the next year. Within 5 years, 40 percent of consumers plan to do so, and smart thermostats, 3D printers, …

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