One of the best ways to get your music heard these days is by playlist promotion. If you can get your song on a Spotify playlist that reaches your target audience, you will be able to expand your fan base like never before. Having music on Spotify playlists will also help you to be more acknowledged in the industry. Below are some tips on how to get your music onto Spotify playlists.
Create a Unique and Professional Brand
Everything you do to promote your music starts first and foremost with your brand. If you don’t have a unique brand that offers something new and interesting, all the promotion efforts in the world will not acquire the success you want. You can read more here on The Importance of Being Branded. So, before you start anything else, ensure that your brand is ready to go and that it is consistent across your website and social media pages.
Bring Your Current Fanbase to Spotify
The next step to take is ensuring that your current fanbase is listening to your music on Spotify. Number of plays, skips, and listen duration all play into curators’ decisions. Use your social media to invite fans to listen to your music on Spotify and be sure to have links available both on social media and on your website. Spotify has an algorithm that rewards artists who put in a lot of time and effort, so the more you do to bring new listeners to Spotify, the better. Here are 5 Spotify Tips and Tricks to Boosting your Listener Numbers.
Join Spotify For Artists
By signing up for Spotify for Artists, you will get instant verification, which will add to your credibility. Plus, you will have access to data and analytics so that you can notice trends of what is working and what is not.
Connect With Key Music Bloggers and Playlist Curators
When it comes to any kind of music promotion, bloggers are your best friends. If you can build credibility by getting reviews on notable music blogs, you will have much more to show when you campaign to get your music on playlists. When pitching to playlist curators, try starting small. Curators who have hundreds of thousands of listeners are much harder to reach until you have gained some momentum.
Hire a PR Firm
Playlist promotion is a lot of time and work. It is certainly possible to be successful on your own, but the best results are going to come from a professional. If you’re uncertain about starting this process on your own, it might be best to hire a PR firm to guide your journey in getting onto Spotify playlists.