A Brief Introduction to Entertainment Marketing

Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …

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Filmmaker Ann Coates delivers “The Dream of Britannia” – a documentary of courage and determination

A spectacular documentary film highlighting the dedication behind a Norwegian engineer’s 20-year yacht project Los Angeles, CA — March 1, 2016 – “The Dream of Britannia” is the encouraging journey of Norwegian engineer Sigurd Coates who took on the daunting feat of building a replica of King Edward the VII’s yacht the “Britannia” after the collapse of the Soviet Union. His sister and filmmaker Ann Coates directed and narrated this …

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SXSW 2014: The Mecca of Music, Film and Technology

Digitally and organically hailed as the king of all things Indie, South By Southwest in Austin has been known by everyone for some time now as THE place to see a hot new band or rub elbows with the biggest and Hippest crowd in the country. Usually with an attendance hovering around 50,000, the event attracts all types of music lovers and industry reps, closing down 6th street and having …

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