Here is what you need to realize: By the time you see something being covered by big publications, it has already been covered by hundreds of blogs. People want to create enough buzz that they reach the mainstream and blogs are extremely helpful in this mission. Bloggers are important because they lay the groundwork for your success. Blogs can also be much more efficient than advertising for creating a buzz. We provide blog placement and review services for all project types.
Blogs are the start of buzz
The reason bloggers are so important is that they provide a significant source of online buzz. Forums are great too but they aren’t dependable and some are a bit dated. Why are blogs so good for creating a buzz? This is due to the nature of blogs and bloggers.
Bloggers earn their name by creating trust
Bloggers become successful because their readers trust them. A blogger who writes on music is successful because people find the blogger’s opinion to be dependable and thus they are willing to listen to the music recommended by the blogger. The same goes for every type of blogger; from people who write about home décor to people covering niche art, the whole industry is based on the bloggers being a voice of authority.
Bloggers create a conversation
Maybe even more important than the blog itself is the discussion generated by the blog. Whenever popular bloggers post something, a lot of people discuss the content in the comments. The comments are from people who trust the blogger and they want to put their 2 cents in. The comments also encourage more people to participate and comment which further increases the buzz.
People think of bloggers as palate creators
Talk to anyone who is passionate about something and they will surely be readers of blogs related to that thing. People entrust bloggers to not just review known things but to discover the great unknown things as well. Thus, when a trusted blogger posts about a new artist or a new brand, everyone wants to check it out as well. People follow bloggers who match their own taste; thus, when the blogger recommends something, people think they will like it too.
Blogs act as shareable content
Buzz on the social media is great but it is mostly limited to the social media website. Blogs, on the other hand, can be shared anywhere and everywhere. Most of the content over the internet is discovered through websites like Reddit, for which it is necessary to create content which can be shared. Blogs also aid social media because people can tweet links to blog posts and spread them over the world.
Bloggers make buzz a real thing
Buzz is a concept which doesn’t really have a physical manifestation. Blogs are the closest we can come to creating actual buzz which can be measured. When a blog says an artist is creating a lot of buzz, the statement becomes true even if it wasn’t true when the blog said it. Bloggers also take pride in their ability to discover the new things which makes them the perfect source for buzz.
