If you’ve been anywhere near the digital marketing world in the last 5 years, you’ve probably heard of something called SEO, or search engine optimization. Just because you’ve heard it doesn’t mean you understand it though, right? The idea of SEO can be difficult to understand at first. One of the reasons for this is because it’s a fairly new idea, that’s only been around since the late 1990s. SEO …
You are living out your dream every day. You get to help your clients with your small business but are wondering how you can take it to the next level. If you are producing a great product or service, the next thing you should focus on is establishing your brand. When you look at the definition of ‘brand’, it can be overwhelming trying to understand exactly what branding is. In …
Here is what you need to realize: By the time you see something being covered by big publications, it has already been covered by hundreds of blogs. People want to create enough buzz that they reach the mainstream and blogs are extremely helpful in this mission. Bloggers are important because they lay the groundwork for your success. Blogs can also be much more efficient than advertising for creating a buzz. We …
As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners want most while figuring out how to make their business more profitable, one of the number one answers was “Competent PR and branding elements”. Even if PR or SEO related studies were not your employee’s area …
Launched in early 2007, Tumblr is a blog hosting platform that instantly saw 75,000 users and was acquired early on by Yahoo. One of the platforms that users really swear by for feed features and tweakability, it is not just blogs that are spread around here; there are also images and video. The service is known for making it incredibly easy to share content, and find people that share the …
When it comes to business, having a website is NOT enough. If you want to take your business to a higher level, maybe it’s time to optimize your website. With the millions of online users around the world, it is highly possible to get ahead of the stiff competition and obtain more clients. However, we cannot deny the fact that there are also thousands if not millions of websites in …