small business

Influencer Marketing for Small Businesses: Strategies for Big Impact on a Small Budget

Influencer Marketing

In digital marketing, small businesses often face seemingly insurmountable challenges, especially when pitted against larger competitors with deeper pockets. But in this David vs. Goliath scenario, a powerful tool can even the playing field: ‘Influencer Marketing.’ This strategy is like the sling and stone in our modern tale, offering substantial leverage to even the smallest businesses. Let’s explore how small business owners can use digital marketing regardless of budget constraints. …

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How to Provide Great Customer Experience

Businesses need to attract and retain customers so as to survive and grow. But you can’t expect to retain your customers for long if you don’t provide them with an exceptional customer experience. If the competition in the market is strong, your existing customers won’t hesitate to get in touch with your competitors if you can’t meet their needs. Many businesses sell top-quality products and services, but they neglect customer …

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3 Tactics to Make and Keep Customers for Life

In today’s competitive market, businesses that have a large customer base are considered successful. So, if you want to stay at the top and beat the competition, it’s a must for you to attract new customers. However, in an attempt to increase your customer base, don’t let go of your existing customers. Businesses that try to attract new customers and then turn them into long-term, loyal customers can thrive in …

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Top 5 Factors That Can Make or Break Your Kickstarter Campaign

In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s impossible for a company, a business venture or an entrepreneur alone to surpass their competition and get their company off the ground if their Kickstarter campaign itself is a complete …

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5 Common Misconceptions about Business PR

In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well as the media, portrays it to be. Of course, there’s some truth in the way it is portrayed but there …

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