What To Expect When You’re Marketing

• Laurel Daggers • October 19, 2019 • 3 min read

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. Fortunately for you, there are realistic and useful results you can expect from a digital marketing campaign and we’ve laid them out for you below.

Quick Summary

Digital marketing offers measurable results by promoting brands online and engaging audiences through direct call-to-action events, such as ticket sales. It provides transparency with real-time tracking of ad clicks and audience interactions. Marketers gain valuable insights about audience behaviors, enabling effective A/B split testing for ads. While results may take a few months, benefits like SEO, increased social media engagement, and accurate data collection can significantly enhance brand

First, you need to know precisely what it is. Digital marketing is a way to promote brands and products online through other channels of digital media. This particular avenue of business promotion helps you to obtain measurable results by calling your audience to action for a particular event your brand is involved in, i.e. ticket sales for a concert, selling merchandise, etc.

Transparency

With digital marketing, you can track your direct results, practically in real time. As people click on your ad you can see who follows the links, who look at your website and who is purchasing your merchandise.

Information

You can gain more information about your audience from digital marketing as well. Information such as what time of day they spend the most time online, what type of products they’re the most interested in, and what type of ads they respond to the most. When you create digital ads, it is common to do A/B split testing to perfect your ads by trying out different versions and seeing which ones get the highest response.

Specific Media Coverage

There is some media coverage involved in digital marketing, however, it’s entirely paid placements. For the most part, it will be ads, but in certain publications, there are opportunities to pay for reviews or brief articles about your brand as well.

The Timeline

You can absolutely expect to see results from a digital marketing campaign, but how soon? It will likely take at least a few months to really start seeing the fruits of your (or your publicists) labor. Brand awareness will start rising earlier than that, but tangible results will start coming in around 3 months.

Results

There are many different benefits to digital marketing. Search engine optimization (SEO), growth of social media engagement, business to customer direct contact, and accurate data collection from your audience are all results you can expect from different types of marketing campaigns. Not all campaigns are created equal due to individual brand needs, capabilities and budget. However, with the right plan and the right marketing team behind you, your business goals are attainable in time.

Tags: Content Marketing Marketing Music Technology

Written by Laurel Daggers

Laurel Daggers is a content writer at AMW®, covering topics in marketing, entertainment, and brand strategy.

Frequently Asked Questions

What are the most effective marketing strategies for growing businesses?

Effective growth marketing strategies include content marketing for organic traffic, targeted paid advertising for immediate results, email marketing for nurturing leads, strategic partnerships for expanded reach, and data-driven optimization across all channels. The best approach combines multiple tactics aligned with your specific audience and business goals.

How do you measure marketing ROI effectively?

Measure marketing ROI by tracking customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates at each funnel stage, attributed revenue by channel, and overall return on marketing investment. Use attribution modeling to understand how multiple touchpoints contribute to conversions. Set clear KPIs before launching campaigns.

What is the ideal marketing budget for a growing company?

Growing companies typically allocate 10-20% of revenue to marketing, with startups sometimes investing more aggressively at 20-30%. B2B companies average 6-12% while B2C companies spend 8-15%. Allocate based on growth targets, competitive landscape, and which channels deliver the best return for your specific industry.

How has digital marketing changed traditional marketing approaches?

Digital marketing has introduced precise targeting, real-time analytics, and two-way communication that traditional marketing lacks. While traditional channels like print and TV still have value for brand awareness, digital enables measurable performance, lower entry costs, and rapid iteration. Most successful strategies now integrate both approaches.

What common marketing mistakes should businesses avoid?

Common mistakes include targeting too broad an audience, inconsistent messaging across channels, neglecting existing customers in favor of acquisition, ignoring data and analytics, following trends without strategic alignment, and underinvesting in brand building. Avoid spreading budget too thin across too many channels without adequate investment in any.

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