PR Events

The PR Event Playbook: A Step-by-Step Guide to Creating and Planning PR Events

Event mixer.

PR events are a cornerstone in public relations, promoting a company, brand, product, or service live. They are meticulously planned and executed to create press, foster relationships, and enhance a company’s public image. The essence of PR events lies in their ability to provide a platform for direct interaction between a brand or product release and its target audience, media, and other stakeholders. The question often arises, “What are PR …

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Gift Ideas Your Event Attendees Will Want to Receive

When attending an event, it’s a given that the bag of goodies at the end makes a huge impact on the attendants. For anyone planning the event, it is extremely important to ensure that they’re giving gifts that don’t get dumped immediately. Not only is it a waste of resources, it also means that the attendants will not remember your brand very well. Or if they do remember the brand, …

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Reasons to have your event in NYC

Looking for the perfect city to host an event in? May we recommend New York, one of the greatest cities on earth? People have a lot of different opinions about New York – some love the diversity, some think New Yorkers are rude, some think it isn’t safe – the point is that everyone has an opinion about New York. That is simply because it is one of the most …

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Color Theory for Your Event: How You Can Use Color to Set the Right Mood

Color doesn’t just brighten up a room, it also has a huge impact on human behavior. All humans rely on sensory input; and color, when used skillfully, has been proven to prompt certain responses. Everywhere from marketing to interior design the use of color has been used to great effect, but use of color can also ensure the success of an event. Many people often overlook this important step when …

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Upcoming PR Events: 5 Industry Conventions you don’t want to miss

As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners want most while figuring out how to make their business more profitable, one of the number one answers was “Competent PR and branding elements”. Even if PR or SEO related studies were not your employee’s area …

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