Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging to a brand. It’s crucial to develop an easily identifiable brand for your company for a number of reasons. Not only does branding make a memorable impression on your audience but it allows them to know what to expect when they come to you. Your audience will help …
Businesses arrange corporate events to celebrate the success of their employees as well as to interact with their customer base. It takes a lot of time to plan for the event. However, the success of the event often rides on one decision, a theme for the event. While captivating visuals, such as the ones seen in billboard ads, play a critical role in engaging an audience, a compelling theme is equally …
Similar to all other social gatherings, beverages are a key factor in events. Often, businesses or companies that organize events fail to comprehend that their choice of drinks served at their events actually speaks volumes to the event attendees. Not just the drink itself, but the way it is served is noted by attendees. However, most event organizers make the mistake of taking the extra mile a little too far …
When attending an event, it’s a given that the bag of goodies at the end makes a huge impact on the attendants. For anyone planning the event, it is extremely important to ensure that they’re giving gifts that don’t get dumped immediately. Not only is it a waste of resources, it also means that the attendants will not remember your brand very well. Or if they do remember the brand, …
Looking for the perfect city to host an event in? May we recommend New York, one of the greatest cities on earth? People have a lot of different opinions about New York – some love the diversity, some think New Yorkers are rude, some think it isn’t safe – the point is that everyone has an opinion about New York. That is simply because it is one of the most …
Attracting people to your events is not an easy task and it gets even more difficult if you happen to have an unimpressive or a dull looking event website. Before a person chooses to attend an event, they are sure to check the status of the event organizer’s website and what they can find on it that piques their interest and grabs their attention. Consequently, it is crucial that you …
Color doesn’t just brighten up a room, it also has a huge impact on human behavior. All humans rely on sensory input; and color, when used skillfully, has been proven to prompt certain responses. Everywhere from marketing to interior design the use of color has been used to great effect, but use of color can also ensure the success of an event. Many people often overlook this important step when …
Branded events have gotten a bad reputation because of some bad events. We have all been to a bad event in our life; where we are bored out of our mind and can’t help but think everything looks too corporate. In reality branded events are a great way to develop a great relationship with your customers. Branded events are one of the best tools that a marketer and brand specialist …