If you’ve been anywhere near the digital marketing world in the last 5 years, you’ve probably heard of something called SEO, or search engine optimization. Just because you’ve heard it doesn’t mean you understand it though, right? The idea of SEO can be difficult to understand at first. One of the reasons for this is because it’s a fairly new idea, that’s only been around since the late 1990s. SEO …
You are living out your dream every day. You get to help your clients with your small business but are wondering how you can take it to the next level. If you are producing a great product or service, the next thing you should focus on is establishing your brand. When you look at the definition of ‘brand’, it can be overwhelming trying to understand exactly what branding is. In …
Using Google plus to reach an audience base can take place in many different forms, with the use of communities and the new opportunities it provides to reach them. In many ways it took a little while to catch on, with so many users just using the usual social channels like Facebook to connect and spread their brand around the web. The way that communities work on Google Plus is …