20 Festive Christmas PR Ideas to Sparkle Your Brand This Holiday Season

The holiday season is a time for happiness and festivities.

It’s a time when people come together, exchange gifts, and create lasting memories. For brands, it’s a golden opportunity to connect with their audience meaningfully and impactfully.

With the right Christmas PR ideas, your brand can spread holiday celebrations, boost sales, and create a lasting impression that will carry you well into the New Year.

Key Takeaways

  • Capitalize on media relations by pitching your products for gift guides and offering expert commentary to boost brand visibility during the festive season.

  • Engage with your target audience and extend your reach by collaborating with influencers for creative, authentic, festive content, like Instagram takeovers and sponsored blog posts.

  • Enhance customer interaction and loyalty by hosting holiday-themed events, either in-store or virtually, to provide a unique Christmas shopping experience.

Leverage Media Relations for Holiday Coverage

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Media connections can be a powerful tool in your Christmas marketing arsenal. As the Christmas season approaches, consumers seek the perfect gift.

It is the ideal time to pitch your products to present guides and offer expert commentary on seasonal trends and topics. Implementing the best holiday marketing ideas can help you maximize this opportunity.

Getting your brand featured in media outlets enhances your visibility, spreads the Christmas spirit, and bolsters Christmas sales.

Pitching gift guides

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Gift guides are abundant with Christmas gift ideas, including various Christmas gifts. These items are in high demand among consumers searching for the ideal gift for their loved ones.

Pitching your products for features in these guides allows you to display your offerings to an extended audience.

Remember, with the right approach, your Christmas tree product could be the next big hit of the Christmas shopping season, making it a merry Christmas for all.

Offering expert commentary

Offering expert commentary on holiday-related topics positions your brand as a thought leader in your industry and helps you tap into the conversations your audience is interested in.

Sharing your insights and perspectives allows you to offer helpful information and guide your audience’s purchasing decisions during the festive season.

Collaborate with Influencers for Festive Content

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Influencers can be your brand’s best advocates.

Collaborating with influencers can help you:

Whether through Instagram takeovers or sponsored blog posts, influencer collaborations can be a valuable strategy for your brand.

Instagram takeovers

Instagram takeovers are a great way to showcase your products in a festive context. By working with influencers who share your brand’s values, you can extend your brand’s reach and introduce it engagingly and authentically to their followers.

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The possibilities are endless, from showcasing your holiday collection to sharing holiday styling tips.

Sponsored blog posts

Sponsored blog posts are another effective way to collaborate with influencers.

Creating holiday-themed content that promotes your brand and offerings enables you to:

  • Reach an extended audience

  • Increment web traffic

  • Provide valuable backlinks

  • Improve your brand’s search engine visibility

  • Enhance your online presence during the Christmas season.

Host a Holiday-Themed Event

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Hosting a holiday-themed event is a fantastic way to engage with your customers and create a festive atmosphere.

Whether it’s an in-store event with holiday decorations and special promotions or a virtual event featuring exclusive discounts and promotions, these events can give your customers a unique Christmas shopping experience and keep your brand in mind.

In-store events

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In-store events can be fun and engaging to attract customers, whether in a brick-and-mortar location or an online store. From hosting workshops to meet-and-greets with Santa, numerous ways exist to create a festive atmosphere and showcase your holiday offerings.

These events give an excellent opportunity for customers to interact with your products in person, which can lead to increased sales.

Virtual events

Virtual events are gaining popularity. You can engage with your audience from the comfort of their homes by hosting webinars or live demos.

Plus, virtual events offer a unique opportunity to reach a global audience and offer exclusive discounts or promotions, making them an excellent tool for boosting sales during the Christmas season.

Create Engaging Social Media Campaigns

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Social media is a potent tool for linking with your audience and promoting your brand.

Creating engaging social media campaigns, like hashtag challenges and seasonal giveaways, increases brand awareness, amplifies customer engagement, and drives web traffic.

Remember, a successful social media campaign is about making content that resonates with your audience and encourages them to interact with your brand.

Hashtags & Challenges

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Engage with your audience on social media through fun hashtag challenges. Creating a holiday-themed hashtag challenge encourages user-generated content and enhances brand visibility.

These challenges provide a unique opportunity for the audience to engage with your brand creatively and engagingly, fostering a sense of community during the Christmas season.

Seasonal giveaways

Seasonal giveaways are another great way to engage with your audience on social media.

Offering exclusive prizes or discounts incentivizes your audience to follow your brand, share your content, and engage with your posts.

When hosting a giveaway, offering high-value prizes that align with your brand is key.

Share Heartwarming Stories and Testimonials

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Sharing heartwarming stories and testimonials is a beautiful way to humanize your brand and foster community during the Christmas season.

Sharing stories of satisfied customers and dedicated employees can help set a stronger connection with your audience and highlight the core values that your brand represents.

Customer spotlight

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Spotlighting customers who have had positive experiences with your brand shows the value of your products and services.

Here are some ways to share their stories:

  • Convey their stories on your social media platforms

  • Include their testimonials in your email campaigns

  • Create case studies or success stories featuring their experiences

By sharing the stories, you can show potential customers the impact that your brand can have on their lives.

Sharing stories about your brand can effectively build trust with your audience, especially during the Christmas season.

By providing social proof, you can establish credibility and encourage customers to choose your brand for holiday shopping.

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Employee stories

Employee stories.

Sharing employee stories is another great way to humanize your brand. Highlighting their contributions and showcasing your company culture shows your audience the people behind your brand.

These stories can inspire your audience and show them your brand’s values, fostering a sense of community and trust during the Christmas season.

Offer Exclusive Holiday Deals and Promotions

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The Christmas season is a time of giving and receiving, making it the perfect time to offer exclusive holiday deals and promotions. Some ideas for holiday promotions include:

  • Limited-time offers

  • Bundle deals

  • Free shipping

  • Gift with purchase

These promotions can incentivize purchases and increase sales.

Plus, they can create a sense of excitement and urgency, encouraging customers to act quickly and make a purchase.

Offers with Limited-time

Offers with limited time can encourage customers to quickly take advantage of holiday promotions. Creating a sense of urgency drives sales and increases your revenue during the Christmas season.

These offers, and those that offer free shipping, can be a great way to clear out inventory and make room for new products in the new year.

Bundle deals

Offering bundle deals is another effective strategy to increase sales during the Christmas season. Offering complementary products or services at a discounted price can increase your average order value and incentivize customers to buy more.

Plus, these deals can provide a convenient shopping solution for your customers, saving them time and effort in finding the perfect gift.

Optimize Your Online Presence for the Holidays

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Optimizing your online presence is essential to attract holiday shoppers as the Christmas season approaches.

By updating your website design with festive elements, such as Christmas decorations, and implementing holiday-themed email marketing campaigns, you can create a holiday atmosphere that draws customers and encourages them to purchase.

Festive website design

A festive website design can create a holiday atmosphere and attract customers to your brand. Here are some ways to incorporate a lively design into your website:

  • Use seasonal banners and imagery to evoke a sense of Christmas cheer

  • Add holiday-themed colors and fonts to your website

  • Create a holiday-themed logo or favicon

  • Add holiday-themed animations or effects to your website

  • Offer holiday-themed promotions or discounts

  • Create holiday-themed landing pages or product collections

Including these elements on your website can improve the experience, encouraging customers to spend more time and increasing the chances of purchase.

Holiday email marketing

Holiday-themed email marketing campaigns are a great way to engage with your audience and promote your holiday offerings.

Featuring exclusive promotions, guides, and festive content entices your audience to visit your website and purchase during your Christmas marketing campaign. Implementing Christmas marketing ideas such as these can significantly enhance your overall Christmas marketing strategy, making it a crucial component of your marketing efforts.

Plus, these Christmas campaign strategies can help you stay on top of mind with your audience during the busy holiday shopping season, increasing your chances of making a sale through effective Christmas marketing campaigns.

Support a Local Charity or Cause

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Supporting a local charity or cause during the holiday season is a beautiful way to give back to your community and spread holiday cheer.

Whether through donation drives or volunteering opportunities, these initiatives can demonstrate your brand’s commitment to social responsibility and foster goodwill with your audience.

Donation drives

Donation drives are a great way to give back to your community and support a local charity or cause. Some benefits of organizing a donation drive include:

  • Making a positive impact in your community

  • Fostering a sense of goodwill with your audience

  • Helping those in need

  • Raising awareness for a specific cause or issue

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Consider organizing a donation drive to make a difference in your community.

These initiatives showcase your brand’s social responsibility, enhancing your image and fostering loyalty.

Volunteering opportunities

Offering volunteering opportunities for your employees is another great way to support a local charity or cause. Partnering with local organizations positively impacts your community and fosters a sense of team spirit among your employees.

These initiatives showcase your company’s social responsibility, improving brand image and fostering employee loyalty.

Utilize Video Marketing for Holiday Storytelling

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Video marketing is a potent medium that allows you to tell compelling stories and establish a connection with your audience. Here are some ways you can use video to enhance your holiday marketing strategy:

  1. Create behind-the-scenes content that shares your brand’s holiday preparations.

  2. Showcase your holiday offerings in a festive context.

  3. Use videos to create a sense of excitement and anticipation for the Christmas season.

  4. One effective way to boost sales is by motivating your audience to connect with your brand and make a purchase.

Using video in your holiday marketing can effectively engage your audience and drive sales.

Behind-the-scenes videos:

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Sharing behind-the-scenes videos of your team preparing for the holiday season can give your audience a sense of excitement and anticipation.

Creating videos that showcase your company’s culture and values can have a powerful impact on your brand. Presenting a humanized and relatable image of your business can foster a sense of connection and community with your audience.

Plus, these videos can provide a unique insight into your brand, helping to build customer trust and loyalty.

Product showcase videos:

Product showcase videos are a great way to highlight your holiday offerings and demonstrate their features and benefits. Showcasing your products in a festive context attracts potential customers and encourages them to purchase.

Plus, these videos can provide a convenient shopping solution for the customers, ensuring they see your products in action before purchasing.

Monitor and Respond to Online Reviews

Establishing trust with your audience is a simple task with the help of online reviews. Monitoring and responding to these reviews addresses customer concerns and showcases your commitment to customer satisfaction.

Plus, these reviews can provide valuable insights into your customers’ experiences and preferences, helping you to improve your products and services and deliver a better customer experience.


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In conclusion, the holiday season gives brands unique opportunities to connect with their audience and boost sales.

By leveraging media relations, collaborating with influencers, hosting holiday-themed events, creating engaging social media campaigns, sharing heartwarming stories and testimonials, offering exclusive holiday deals and promotions, optimizing your online presence, supporting a local charity or cause, utilizing video marketing, and monitoring and answering to online reviews, you can create a memorable holiday experience for your customers and set your brand apart from the competition.

Frequently Asked Questions

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How do you do marketing at Christmas?

You can attract more customers during the holiday by implementing a “12 Days of Christmas” marketing campaign. Offer daily deals such as discounts, free shipping, or buy-one-get-one offers on different products daily.

What is the 12 Days of Christmas marketing strategy?

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The “12 Days of Christmas” marketing strategy involves:

  • Revealing a new deal or piece of content each day for 12 days.

  • Engaging the target audience.

  • Increasing sales through promotions and incentives.

How do you promote a Christmas party?

To promote a Christmas party effectively, utilize social media, host Christmas-related contests or giveaways, and tailor the event to your target audience. These strategies will help make your party a memorable event.

How can I use media relations to boost my holiday sales?

To boost holiday sales through media relations, pitch your products for holiday guides, offer expert commentary on seasonal trends, increase your visibility, and spread holiday cheer!

How can I create engaging social media campaigns for the holiday season?

During the holiday season, boost your social media campaigns with hashtag challenges and seasonal giveaways that have a holiday theme. These can increase brand awareness, drive website traffic, and engage customers.

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