In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well …
Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what your competitors are doing. The people who …
There are a few things better in this world than a fresh idea. A lot of people focus on tried and tested methods because they don’t want to take risks. What these people do not realize is that we owe everything that is tried and tested to risks. The tried …
When you are first starting a brand, a venture, an entity, or even a website, you can really scramble for finding information, and even hire out consultants right away that may not be needed. In all stages of the marketing game, just finding what you need online is a tremendous …
Launched in early 2007, Tumblr is a blog hosting platform that instantly saw 75,000 users and was acquired early on by Yahoo. One of the platforms that users really swear by for feed features and tweakability, it is not just blogs that are spread around here; there are also images …
To say the least, we now know that being a business owner involves tough decisions, thinking outside the box, and finding new ways to innovate and drive revenue as efficiently as possible. Articles and trade publications on the web are an excellent way to keep up with what is happening, …
Achieving results on a time limit When a band or artist entity is looking to enhance their promotion online, sometimes you may only have 2-3 months to really build up your presence. Reasons could be an upcoming tour in the summer, needing placement on blogs in your niche, and making …
Ah, the wonderful world of business. It certainly has plenty to offer anyone really. However, we generally get what we put in, and when we make the following branding mistakes, we are practically setting ourselves up for failure. Here are the best ways to stay on top of the name …