There are a few things better in this world than a fresh idea. A lot of people focus on tried and tested methods because they don’t want to take risks. What these people do not realize is that we owe everything that is tried and tested to risks. The tried and tested of today is what some pioneer thought of and tried to do. We love fresh ideas because there’s …
When you are first starting a brand, a venture, an entity, or even a website, you can really scramble for finding information, and even hire out consultants right away that may not be needed. In all stages of the marketing game, just finding what you need online is a tremendous help. Even though it may take lots of time, reading about others’ experiences, demographics, and past attempts at their businesses …
Launched in early 2007, Tumblr is a blog hosting platform that instantly saw 75,000 users and was acquired early on by Yahoo. One of the platforms that users really swear by for feed features and tweakability, it is not just blogs that are spread around here; there are also images and video. The service is known for making it incredibly easy to share content, and find people that share the …
To say the least, we now know that being a business owner involves tough decisions, thinking outside the box, and finding new ways to innovate and drive revenue as efficiently as possible. Articles and trade publications on the web are an excellent way to keep up with what is happening, but reading books by authors who have faced the same challenges starting a business or marketing a product has been …
Achieving results on a time limit When a band or artist entity is looking to enhance their promotion online, sometimes you may only have 2-3 months to really build up your presence. Reasons could be an upcoming tour in the summer, needing placement on blogs in your niche, and making sure that you are appealing to as large a number as potential fans as possible. Having a press release is …
Ah, the wonderful world of business. It certainly has plenty to offer anyone really. However, we generally get what we put in, and when we make the following branding mistakes, we are practically setting ourselves up for failure. Here are the best ways to stay on top of the name game. Confusing and Convoluted Brilliant ideas for life in general might not equate into brilliant ideas for branding. When people …