Jon WeirmanHere are some reasons to have a great sponsorship proposal In the music and entertainment realm, sponsorship is parallel to gigs and performance; yet still amazingly beneficial. Being embraced by a brand of sweatshirts, skate or surf gear, shoes, or guitar strings is always a plus. If you are willing to embrace their brand, you usually get a steady supply of gear, other fun swag, and better yet, connections that …
Launched in early 2007, Tumblr is a blog hosting platform that instantly saw 75,000 users and was acquired early on by Yahoo. One of the platforms that users really swear by for feed features and tweakability, it is not just blogs that are spread around here; there are also images and video. The service is known for making it incredibly easy to share content, and find people that share the …
To be fair, there are so many applications out there that would make a musician’s life easier, it is hard to start the process or even narrow them down. The actual recording process has so many different apps that many of them could be claimed upon to be number one. The acts of booking, traveling, and organizing raw data are always necessary for a musician on the go, and so …
Whether it’s Facebook, Twitter, Pinterest, or beyond, there are a few things that can make your profile stand out from others. Design elements, keeping things current, and other things you can do to make your profile attractive are going to put you WAY above the others in terms of getting page views. It can be a hard formula to master completely, but it is easy to spot those who are …
To say the least, we now know that being a business owner involves tough decisions, thinking outside the box, and finding new ways to innovate and drive revenue as efficiently as possible. Articles and trade publications on the web are an excellent way to keep up with what is happening, but reading books by authors who have faced the same challenges starting a business or marketing a product has been …
There will always be the big guns in festivals with the hugest names that listeners will flock to, and aside from the hugest one in the Lone Star state and a few others, there are many artists and listeners who want to know a good new event to gain fans at. While the landscape has changed so much in the realm of promotion, once you land a slot at a …
Making sure that the push for funding is optimized One of the most important things to note about a Kickstarter campaign can be during the middle. At the 2 or 3 week mark, funds can come in very slowly, diminishing hopes and wearing down moods a little. If you are a band, artist or entrepreneur that desperately needs funding to complete a new project, it’s important to know that a …
The explosion of the medium Years ago, when you were a band trying to reach the right audience, videos were on VHS tapes. Now with the digital mediums and web portals like YouTube available, we scoff at how primitive those times seemed! According to the Nielsen ratings system, YouTube reaches more people aged 18-34 than any cable network. Now, that is a staggering fact. It is no wonder that content …
The amazingly high level of importance for this task Before the days of social media or the internet, the word of mouth that bands and artists relied on was heavy. You would have to try so hard to get distribution, spend on recording, find a label, and then pray that the record stores your merchandise sat in would at least put a poster up regarding your release. When you did …
The new norm: not many trips to a physical store While there still is success in the realm of store sales from incredibly popular artists, a majority of sales have been through the means of the internet. In many ways it has never been harder to make a vast profit from recorded songs, due to sharing, posts on video hubs, and torrents. The bands that are out there recording high …
Achieving results on a time limit When a band or artist entity is looking to enhance their promotion online, sometimes you may only have 2-3 months to really build up your presence. Reasons could be an upcoming tour in the summer, needing placement on blogs in your niche, and making sure that you are appealing to as large a number as potential fans as possible. Having a press release is …
A Quest to revive the soul of music When music of high quality became so much easier to deliver digitally, Pono founder Neil Young strived to create not only a perfectly engineered player for the music, but the option to have quality and convenience for the listener. Pono has been breaking new records on Kickstarter by quickly surpassing the campaigns pleding goal. Bringing very high fidelity sound to the masses …
The things that the winners do best Some of the best accounts on the hot social media hub Instagram use a variety of different ways to truly attract followers and generate the traffic they want constantly viewing their content. Some business accounts make the mistake of just posting business related photos, and then wonder why the general public is not as interested. Just like Twitter and other social media platforms, …
Digitally and organically hailed as the king of all things Indie, South By Southwest in Austin has been known by everyone for some time now as THE place to see a hot new band or rub elbows with the biggest and Hippest crowd in the country. Usually with an attendance hovering around 50,000, the event attracts all types of music lovers and industry reps, closing down 6th street and having …
Favorite Apps for Artists to Maximize Productivity When it comes to being stuck in the office, there are a lot of apps out there like Pandora and Spotify for listening to great music. The ease of which you can now find something to listen to is spectacular. But what if you are an artist that is short on time, maybe works a day job, and needs to promote themselves badly? We …