Businesses arrange corporate events to celebrate the success of their employees as well as to interact with their customer base. It takes a lot of time to plan for the event. However, the success of the event often rides on one decision, a theme for the event. While captivating visuals, such as the ones seen in billboard ads, play a critical role in engaging an audience, a compelling theme is equally …
Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd. While building branding strategies, you should focus on packaging, pricing, and promotion of your products. Your goal should be to create a unique impression in the minds of your customers that can help them remember your brand …
Twitter is one of the most effective platforms for carrying out marketing campaigns. With more than 330 million monthly active users, you can promote your business to the target audience. Many music artists also use this platform to get their music heard. They can increase their fan base and engage with them to build strong relationships. Twitter hashtags assist in organizing information. You can target your ideal audience with a clever …
It takes an immense amount of effort and time to build your brand. But if you can’t attract and retain customers, you won’t be able to survive in the market for long. It’s a big challenge to attract and retain fans and customers. So, why not outsource this task to an experienced PR firm? PR firms are quite similar to ad agencies. They help you reach your target audience and …
In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding yourself. While Twitter and Facebook are certainly favorites for people all around the world with billions of active users using the platform to get their messages across, Instagram has emerged as the front-runner. For someone who loves …
The follower count that you have on your social media accounts isn’t just an ego booster – it’s the number of people that you manage to influence with your messages and your posts. The impact of your message grows with the number of people who follow you – not to mention, the people who follow you might also spread the message via word-of-mouth. In any case, everyone who has a …
Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir in media and in the general public. You need to create a self-propagating message which isn’t exactly easy. Major retailers have been using social media to push their online …
Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply as social media does. Here’s a cheat sheet to ensure that your social media promotion goes well. Facebook Facebook is the social network for everyone. Every other social network has some sort of niche, some demographic which is …
Gone are the days when an entrepreneur would have to go the extra mile just to get their brand name across or distribute flyers if their brand was hosting an event. In this day and age, social media is the norm, and the entire world is on it – there’s no better way to reach out to such a large number of people than using social media. But that doesn’t …
Web series are becoming more and more popular but their viewership is still not at the same level as TV series. Don’t blame the medium, blame the game. The difference lies in the marketing techniques. Web series are more similar to indie films; they’re usually made on a limited budget which means there isn’t a lot set aside for promotional purposes. However, social media is going to be the best …