One of the most used apps for music streaming, Spotify, currently boasts a user database of 75 million out of which 30 million are paid subscribers. Spotify is used so much all around the world that it even beats Apple Music which currently has around 11 million paid subscribers – about 29 million fewer potential listeners. Just like the leading social media apps, Spotify has options to like, share and …
Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir in media and in the general public. You need to create a self-propagating message which isn’t exactly easy. Major retailers have been using social media to push their online …
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering because of them. The reason brand design is so hard is that it is art, and you cannot objectively measure …
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, but it’s a whole other world when you rebrand correctly. A good entrepreneur should always evaluate the pros and cons …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard on the side of the road, it can seem difficult to offer something unique. If it’s a shoe design, you …
Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply as social media does. Here’s a cheat sheet to ensure that your social media promotion goes well. Facebook Facebook is the social network for everyone. Every other social network has some sort of niche, some demographic which is …
In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s impossible for a company, a business venture or an entrepreneur alone to surpass their competition and get their company off the ground if their Kickstarter campaign itself is a complete …
Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund their studies or whatever they need the funding for. However, the idea of having a side hustle is a lot …
Business in the public relations industry is anything but easy, despite what people who have nothing to do with the industry try to portray it to be. If anything, it’s a lot like the global economy: the rich get richer and the poor get poorer. As for the middle class? They continue to shrink in size. It is undeniably unfair, but that’s just how it is. When we talk about …
In this day and age, the general population relies on social media for all sorts of things. From seeking advice on public forums to searching for the ideal partner, social media has a solution for it all—or so it seems. However, with the popularity of social media being sky high, many even turn to it for the purpose of networking. Before the evolution of social media, people found it rather …
Gone are the days when an entrepreneur would have to go the extra mile just to get their brand name across or distribute flyers if their brand was hosting an event. In this day and age, social media is the norm, and the entire world is on it – there’s no better way to reach out to such a large number of people than using social media. But that doesn’t …
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also means that the brand is going to suffer whether they see the clear picture or not. There’s nothing wrong with …
Running an online contest is a make-it-or-break-it for your company since it can benefit marketing and generate profits if done correctly. If done wrong, a poorly run online contest can make you look questionable in the eyes of your audience. Many firms end up making mistakes because what they do not realize is that it is crucial that you thoroughly plan the contest from beginning to end and decide on elements …
Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …
The influence of social media on this generation is undeniable, and while the evolution of social media is consistent and unstoppable, there are many platforms that go unnoticed. Whatever your niche, whether you’re a business fanatic, a furniture creator or even a fashion designer, there are several different types of social media platforms that would help you promote yourself. However, many users find the search for the right social media …