Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more attention to the problems faced by communities they serve. This creates a positive image of your brand and …
Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd. While building branding strategies, you should focus on packaging, pricing, and promotion of your products. Your goal …
AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need. …
Rebranding your business can help you boost revenue. It’ll attract more potential customers to your brand as well as assist you in retaining your existing customer base. If done right, rebranding can help you become the market leader. But many businesses end up making costly mistakes during rebranding. Here are some …
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering …
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard …
Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund …
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also …
AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and …
Innovative Marketing and Entertainment agency looks forward to many years of future service Los Angeles, CA – March 14, 2017 – AMW Group, a worldwide leader in talent representation, marketing and entertainment, is proud to celebrate 20 years of service. With broad reach across the United States, AMW has also …
Our Friends at LE BOOK invites distinguished members of the creative industry to the CONNECTIONS WEST COAST trade shows taking place on Jan 31st at HOTEL VITALE in San Francisco and Feb 2nd at THE PACIFIC DESIGN CENTER in Los Angeles. LE BOOK, the international reference for fashion, photography, and advertising, announces …
Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what your competitors are doing. The people who …
Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you …
Time and time again companies keep making the same mistakes when it comes to online media. It’s not just small companies either; the bigger the company, the easier it is to see how they are doing things wrong. Companies that run fantastic marketing campaigns on the television and in print …
When you are deep in the trenches of bringing a new brand the clout you need to succeed, a great event is one of those instances where your brand is seen as an entity that will extend way beyond the few hours that took place during the event. The task …
Marketing and entertainment agency launches new line of custom branded gear Los Angeles, CA – May 9, 2016 — AMW Group has partnered with designer Joseph “JOEE” Watson for the launch of its exclusive line of limited edition apparel. Starting with their newly released custom designed graphic tees, AMW will …
Brand Awareness is crucial for any business to succeed. We specialize in building brand awareness and publicity so we know what your brand needs to leapfrog the competition. While brand awareness is crucial for new brands, it is also necessary for established brands to ensure that they don’t lose any …
Creating Branding that Drives You Forward Branding is one of the most important concepts we have in marketing these days. Branding has always been a necessary part of doing business but it has become even more important due to the widespread use of the internet and social media. A brand …
Global entertainment/marketing agency changes name and launches new service Los Angeles, CA – September 22, 2015 — A&M Entertainment is now AMW. After years of working with Grammy artists, celebrities and major brands, the industry pioneer has grown beyond its original scope and is rebranding as a result. The company …